| EVENT REPORT 05.21.08 12:20 PM |
PRINT | SEND TO A FRIEND |
|
| Tea Time |
| A private home set up for high tea and spa services was the backdrop for a relaxed preview of Lyric Culture's new collection. |
|
No one wants to spend a mild pre-Memorial Day afternoon holed up in some stuffy showroom. So rock-inspired apparel company Lyric Culture showed a preview of its new collection to press people and stylists in a far more homey, relaxed environment yesterday. Lyric Culture president Hanna Rochelle Schmieder invited the intimate group of guests to a private home, which typically exists as her company's workspace and showroom, for an afternoon viewing.
"If we're doing rock-star clothing, I like to work in a place where a rock star would live," Schmieder said. "It's off the beaten path." (Specifically, the venue is near Sunset and Doheny in West Hollywood.) |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | High-tea-style offerings included a variety of tea sandwiches and mini scones.
Photo: BizBash |
|
|
 | The home's back yard offered alfresco seating.
Photo: BizBash |
|
|
 | The showroom took over a room close to the front of the home.
Photo: BizBash |
|
|
|
|
Schmeider put together simple flower arrangements from Trader Joe's blooms, and her mother catered a high-tea-style buffet of mini scones, strawberries, Prosecco, and a variety of tea sandwiches. Guests could snack casually in the home's landscaped backyard. The home's second and third floors offered spa treatments, like body scrubs and peels from Sonya Dakar, and spray tanning from Tan Naturelle.
On the way out, guests picked up WeBe bags, made from recycled feed bags, stuffed with the likes of Lyric Culture apparel, Sonya Dakar products, and rock CDs.
—Alesandra Dubin
RELATED TOPICS
Lyric Culture
MORE EVENT REPORT STORIES
BET Hosts Opulent, Crimson-Toned Awards Pre-Party for 350 at Drago Centro
Glittery Tank Takes Brüno's Star to Arrivals—Obscuring Michael Jackson's Hollywood Boulevard Star
Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
Huge Transformers Premiere Brings Linkin Park and Movie Machinery
At Universal's Public Enemies Chicago Screening, Producers Prepare for Rain—and Bowlers
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Gladstone's 4 Fish
Where Sunset Boulevard meets the PCH, Gladstone's offers world-class seafood set against a beautiful backdrop of coastline views and spectacular sunsets. Inside, two private rooms can host groups of 30 to 140 guests, each overlooking the ocean with a staircase to the beach. More >>
EMAIL THIS RESOURCE |
|
SJM Industrial Radio
SJM Industrial Radio is one of the country’s leading two-way walkie-talkie radio rental sources. With a variety of top-quality Motorola radios and accessories readily available, SJM Industrial Radio can be counted on to provide the best equipment, the best service, and the best deal. More >>
EMAIL THIS RESOURCE |
|
Urban Palate
Urban Palate presents a refreshingly creative vision to suit any special event need. Their chefs and event coordinators work closely with clients to create unique events, from formal dinners for hundreds to gourmet comfort food for Hollywood’s young social elite. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
