| NEWS 06.24.08 1:27 PM |
PRINT | SEND TO A FRIEND |
|
| Ford Flex Launches With Scavenger Hunt-Style Celebrity Challenge |
|
 | Heroes' Greg Grunberg and Brea Grant were among the participants in the crosstown scavenger hunt.
Photo: Chris Weeks/AP
|
|
| The Ford Flex bowed in Southern California this Saturday with an unusual, interactive launch: Organizers prepared an eight-team celebrity scavenger hunt around Los Angeles. The Ford Flex rally allowed celebrity teams to put the new 2009 vehicle and its interactive technologies—like voice-activated navigation and Bluetooth—to the test.
The event featured a host of TV, film, and music personalities including Greg Grunberg, Hayden Panettiere, Oliver Hudson, James Denton, Bonnie Somerville, and Jamie Kennedy. Each rode in a Flex and tried to answer a series of clues that would give them directions to the next venue. The rally showcased L.A. spots like Katsuya Hollywood and the Pacific Design Center. It started and finished at the Edison, where an after-party also took place featuring performances by the Band From TV (a celebrity ensemble that raises money for charity) and the Raveonettes. Treehouse conceived and produced the stunt, and Rogers & Cowan handled PR.
—Alesandra Dubin
RELATED TOPICS
Ford
MORE NEWS STORIES BET Awards' Hastily Planned Jackson Tribute Yields Ratings Triumph Lollapalooza After-Shows to Include Late-Night Performances From Beastie Boys, Fleet Foxes In the News: Radio and TV Correspondents Love John Hodgeman, Sundance Still Bringing in Bucks for Utah 20th Century Props to Close This Summer—Barring Cash From Investors, Buyers Facing Severe Sponsorship Drop, Gen Art Brings Back Benefit to Raise Funds
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Universal Studios Hollywood Theme Park and CityWalk Special Events
From catering to decor to flawless execution by a professional and experienced event management staff, Universal Studios Hollywood Theme Park and CityWalk Special Events is a one-stop shop for excellence in events. Only Universal Studios Hollywood brings true Hollywood style to events with several unique outdoor and indoor venues, including the 9,600-square-foot Globe Theatre event space. More >> EMAIL THIS RESOURCE |
|
ShowTec, Inc.
ShowTec provides technical & creative production services for corporate theater, events, tradeshows & concerts worldwide. Services include design, lighting, audio-visual, special effects, scenic/staging, dйcor/furnishings, & floral design. More >> EMAIL THIS RESOURCE |
|
Strike Orange County
Strike specializes in providing an incredible party experience for all types of events, including teambuilding exercises, fund-raisers, product launches, and corporate and private events. Strike Orange County offers your event 30 lanes of high-energy glow-in-the-dark bowling, each with its own customizable 12-foot video screen, a full-service restaurant, a high-end sports bar with real-time sports ticker, an arcade, and a state-of-the-art audiovisual system. More >> EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|