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NEWS   06.24.08 1:27 PM PRINT | SEND TO A FRIEND |
Ford Flex Launches With Scavenger Hunt-Style Celebrity Challenge
Heroes'  Greg Grunberg and Brea Grant were among the participants in the crosstown scavenger hunt.
Heroes' Greg Grunberg and Brea Grant were among the participants in the crosstown scavenger hunt.
Photo: Chris Weeks/AP
The Ford Flex bowed in Southern California this Saturday with an unusual, interactive launch: Organizers prepared an eight-team celebrity scavenger hunt around Los Angeles. The Ford Flex rally allowed celebrity teams to put the new 2009 vehicle and its interactive technologies—like voice-activated navigation and Bluetooth—to the test.

The event featured a host of TV, film, and music personalities including Greg Grunberg, Hayden Panettiere, Oliver Hudson, James Denton, Bonnie Somerville, and Jamie Kennedy. Each rode in a Flex and tried to answer a series of clues that would give them directions to the next venue. The rally showcased L.A. spots like Katsuya Hollywood and the Pacific Design Center. It started and finished at the Edison, where an after-party also took place featuring performances by the Band From TV (a celebrity ensemble that raises money for charity) and the Raveonettes. Treehouse conceived and produced the stunt, and Rogers & Cowan handled PR.

  —Alesandra Dubin RELATED TOPICS Ford

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The Mark for Events
The Mark for Events is L.A.’s newest event venue, on Pico Boulevard just minutes from Beverly Hills, West Los Angeles, Santa Monica, and Hollywood. It is a full-service venue, specializing in fine food and beverage, with state-of-the-art decor and lighting design. More >>

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FormDecor
FormDecor is a leading supplier of modern furniture rental for the trade show, special event, meeting, and set design industries. Encompassing a broad range of iconic pieces, FormDecor’s modern design inventory includes Bauhaus era (Le Corbusier), mid-century (Eames, Saarinen, and Nelson), contemporary modern (Stark, Rashid), and modern colonial (Wearstler, Draper). More >>

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Event Solutions
Although Event Solutions has a reputation for providing exceptional services for high-end social and industry events, this premier company started out providing catering and entertainment for company picnics and corporate holiday parties. The picnic division started in 1988 and has built an impeccable reputation for providing the best food, service, and entertainment in the company picnic market. More >>

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