| NEWS 06.27.08 10:09 AM |
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| Oakley and Suzuki Promo Puts Guests on Bikes at Motocross Park |
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 | Brothers & Sisters' Dave Annable and Matthew Rhys participated in the motorcyling event.
Photo: Chris Polk/Film Magic
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| This was a big week for corporate promotions involving celebrities on wheels—four wheels, in the case of Ford Flex's scavenger hunt, then two, in the case of Wednesday's Oakley and Suzuki celebrity ride day. Guests headed to Starwest MX Park for a one-day motocross training session, where motocross riders taught celebrities basic riding skills and responsible-riding practices on Suzuki motorcycles.
After a high-impact day of stunts on jumps and bumpy terrain, riders could get massages in a heat-relieving tent. Oakley and Fox outfitted riders in their gear, and DJ Joel Madden provided the beats for the day.
—Alesandra Dubin
RELATED TOPICS
Oakley, Suzuki
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