EVENT REPORT 07.15.08 10:44 AM Blast From the Past
In the 34th year of its fund-raiser, the Concern Foundation kept its traditional block-party format while adding a 1960s time-travel theme and raising $1.5 million.
Keeping with the same block-party formula that has proven fruitful in past years, Concern Foundation’s 34th annual fund-raiser at Paramount Pictures employed a new theme for this year's event on July 12, a nod to the 1960s. “This year we picked the '60s because it’s the 40th anniversary of Concern, which started in 1968," said Derek Alpert, president of the foundation. The event featured images from the history of the organization and a beauty shop for guests to get beehive hair styles.
Stilt-walkers in psychedelic costumes welcomed guests to the Paramount back lot, where go-go dancers took to one of four entertainment stages. A bright lighting scheme of green, yellow, and pink lit up the decor while hits from the decade played throughout the evening. Tarot card readers and psychics held court next to the beehive hairstyling station.
In keeping with the event's typical format, the benefit featured snacks from more than 50 restaurants, plus wine tasting and casino games. Media partner Los Angeles magazine celebrated its "Best of L.A." issue and brought a photo booth where guests took pictures to go on faux magazine covers.
The event honored foundation supporter Avi Lerner, whose face decorated play money for the casino games. The Concern Foundation has raised $40 million in 40 years. This year’s event raised $1.5 million, equal to the 2007 take.
Ruth’s Chris Steak House
Now you can bring the service, expertise, and flavor of Ruth’s Chris Steak House anywhere. Whether you’re hosting a gathering for business associates at the office, an outdoor retirement ceremony, a themed cocktail reception, or a quaint client dinner, they’ll help you create an event that's crafted exactly for your needs. More >>
Fourth Dimension Events L.L.C.
Fourth Dimension Events is a technical production company that excels at meeting the needs of their clients with integrity and attention to customer service. Delivering audio, video, lighting, and staging solutions to productions of every size, they’re the right team to bring quality and excellence to your production. More >>
Events in Motion
With offices in Los Angeles and New York, Events in Motion is a full-service event planning and catering company offering the in-depth expertise needed to create the perfect event. It offers a wide range of services, from catering to cutting-edge design ideas. More >>
