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WHO'S DOING WHAT   09.10.08 11:02 AM PRINT | SEND TO A FRIEND |
Ringel to Introduce New Events at L.A. Zoo

      Steve Ringel
Steve Ringel
Photo: Courtesy of Steve Ringel
Last Thursday, Steven Ringel joined the Los Angeles Zoo as its associate director of corporations and sponsorships. Ringel, who was the founder and C.E.O. of Parallax Marketing in San Francico, where his clients included Victoria's Secret and the New Orleans Jazz and Heritage Festival, will coordinate major sponsorship opportunities for the zoo’s events, such as entertainment partners for its annual Beastly Ball, as well as  develop new events in the hopes of attracting a more diverse crowd.

“I’m currently working on the new Blues and Brews at the Zoo event, which is a celebration of microbrew beer from Southern California and [will feature] live home-grown blues music,” Ringel said. “There is a need to make the zoo hip again, and to attract the 29- to 39-year-old demographic. It’s time for the zoo to be a date destination, not just one for families. I’d also like to attract the film industry. After all, it is the L.A. Zoo—it should reflect Hollywood more. I want to attract more wrap parties and industry events to one of the most unusual and beautiful sites in L.A.”

  —Rosalba Curiel RELATED TOPICS Greater Los Angeles Zoo Association, Victoria's Secret, New Orleans Jazz and Heritage Festival

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Pier 59 Studios West
Pier 59 Studios West is a sleek, industrial-modern 27,000-square-foot photography and multimedia studio complex. Forty-two-foot steel trusses allow for vast column-free studios with 25-foot ceilings and large cycloramas. More >>

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Fast Lap Indoor Kart Racing
Fast Lap provides the real racing experience, with safe karts that are capable of achieving 50 mph for the most authentic racing around. Compete with as many as 12 racers on the track, or have a teambuilding enduarnce race for as many as 100. More >>

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Event Solutions
Although Event Solutions has a reputation for providing exceptional services for high-end social and industry events, this premier company started out providing catering and entertainment for company picnics and corporate holiday parties. The picnic division started in 1988 and has built an impeccable reputation for providing the best food, service, and entertainment in the company picnic market. More >>

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