| NEWS 10.21.08 2:33 PM |
PRINT | SEND TO A FRIEND |
|
| L.A. Fashion Week Postmortem: What Went Wrong? |
|
 |
L.A. Fashion Week's October 2008 run
Photo: BizBash
|
|
|
Now that L.A. Fashion Week is a wrap in its former capacity, everyone involved is trying to isolate exactly why the shows here never took off as a major industry event, and what might be done to improve matters for potential future incarnations.
A lengthy story in Monday's Women's Wear Daily mused on some of the reasons for the ultimate failure of the five-year partnership between IMG and Smashbox Studios. It cited lack of profitability compared to other cities, inability to draw A-list stars and an infestation of B-list ones, sub-par designs, and a generally chaotic and crowded environment in Culver City, among myriad other causes. The story specifically called out the debacle surrounding the show for the collection by The Hills' Lauren Conrad—and the long, unwieldy line of wannabe showgoers eventually turned away before seeing it. One retailer quoted in the WWD report called the whole event "a joke." A designer called it "peripheral."
Still, the IMG-Smashbox partnership brought in $50 million for the city, according to the Los Angeles Economic Development Corporation, and organizers are hopeful about renewed, rejiggered efforts in the future—especially while the state struggles under major money woes.
—Alesandra Dubin
RELATED TOPICS
Fashion Week, Mercedes-Benz, IMG, Lauren Conrad, Los Angeles Economic Development Corporation
MORE NEWS STORIES
In a Crowded Festival Market, A.F.I. Moves to Offer Free Tickets
Poll Results: 2010 Event Budgets Look Bigger
Australian Nonprofit Uses Facial Hair for Guerrilla Cause Marketing
In the News: Waterford Recommits to New Year's Bash, Magazine Events Thrive and Falter
Ricky Gervais to Host the Golden Globes, the Telecast's First Since 1995
MORE STORIES ABOUT FASHION WEEK
Event Security: The Twitter Effect
More Photos From Fashion's Night Out: A Dunk Tank in Williamsburg, Kenneth Cole's Concert
"Fashion's Night Out" Turns City into Frenzied, Celeb-Filled Carnival
MORE STORIES ABOUT MERCEDES-BENZ
Oscar Night Parties: Mercedes-Benz Grows, A.P.L.A. Shrinks, and Leeza Gibbons Joins the Fray
Oscar Week: Vanity Fair's Back, Mercedes Moves to Montage, Governors Ball Tones Down, Suites Abound
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
El Rey Theatre
The El Rey is an original Art Deco theater built in 1936 and is a registered historical landmark. It features an Art Deco lobby leading into a grand ballroom with a full stage equipped with a concert-quality sound system and state-of-the-art lighting system. More >>
EMAIL THIS RESOURCE |
|
Russell Harris Event Group
With over 20 years' experience, Los Angeles-based Russell Harris Event Group has been responsible for a broad scope of corporate, sporting, and entertainment industry events. With guest lists ranging from 500 to 50,000 attendees, it has built a reputation of excellence by maintaining an organized yet entertaining environment while bringing personal style and integrity to each event. More >>
EMAIL THIS RESOURCE |
|
Plan It Interactive
With a vast inventory of games, an experienced sales team, and flexibility, Plan It Interactive meets all entertainment needs. Whether you need to plan a picnic, holiday party, casino night, teambuilding event, or something similar, call Plan It for amazing ideas, games, and staff who are ready to go. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
