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EVENT REPORT   01.09.09 3:06 PM PRINT | SEND TO A FRIEND |
Photo Op
The annual exhibition and sale Photo L.A. kicked off with a reception to benefit Lacma with notably fewer sponsors than past years.
The harsh economic climate has not spared the art community. Its members found a scaled-back opening reception last night at the Barker Hangar for the 18th annual Photo L.A. exhibition and sale, put on by Artfairs Inc. “In the past, we’ve had more food sponsors participating—a buffet type thing where it’s a sampling; we’ve had about a dozen restaurants," said Photo L.A. director Stephen Cohen. "This year, things are a little different with the economy; it’s harder for restaurants to do this.”

Reception ticket holders got a first look (and first dibs on purchases) at the exhibition and viewed thousands of photos on display from local, national, and international galleries.
CONTINUED >

PHOTO GALLERY

Stark white walls separated gallery spaces where guests examined photography at Photo L.A. - Photo: BizBash
Stark white walls separated gallery spaces where guests examined photography at Photo L.A.
Photo: BizBash
Representatives from Barefoot Wines poured and educated guests about their offerings.  - Photo: BizBash
Representatives from Barefoot Wines poured and educated guests about their offerings. 
Photo: BizBash
Susina Bakery & Cafe offered sweets at the reception. - Photo: BizBash
Susina Bakery & Cafe offered sweets at the reception.
Photo: BizBash
Photo L.A.

Electrical Services Cat Entertainment Services
Lighting Premier Lighting & Production Co.
PR BWR Public Relations
Tent, Floor Classic Tent Rentals
Venue Barker Hangar

The look included white lighting—appropriate to showcase the photography on display—a heated tent at the entrance, gray carpeting, white walls separating the galleries, and sporadic red accent walls to make the space pop. The few sponsors were situated toward the back of the venue, attracting a crowd that gathered in the small area throughout the evening.

The exhibition will be on display for public viewing and purchase through the weekend and will feature a discussion series hosted by Lacma. Ticket sales from the opening reception will also benefit the museum.

  —Shilpa Gopinath
RELATED TOPICS Art Fairs Inc., Economy, Lacma, Photo L.A., Barefoot Cellars

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