| NEWS 02.09.09 11:39 AM |
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| McDonald's to Hit Fashion Week, National Blitz Planned for May |
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On Friday, editors, retailers, and other attendees might be surprised by an unlikely sponsor inside the New York Fashion Week tents. Joining companies such as Mercedes-Benz and M.A.C. Cosmetics will be fast food chain McDonald's, which plans to preview its new selection of specialty coffees with a café-inspired lounge in the lobby of the Bryant Park structure. Moreover, McDonald's is also sponsoring the Duckie Brown show, which is scheduled for this Friday at 1 p.m.
But that's not the end for McDonald's upcoming marketing efforts. In May, the corporation will kick off a national ad campaign for McCafé, the fancy new array of coffee drinks. According to Crain's, the bold blitz represents a $1 billion investment and the chain's most significant menu expansion in 30 years. Although business analysts are apprehensive about launching pricey products in this economic climate, the promotion could lead to an additional $1 billion in sales revenue.
—Jenny Berg & Anna Sekula
RELATED TOPICS
McDonald's, Fashion Week, Mercedes-Benz, Duckie Brown
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