| EVENT REPORT 02.24.09 8:00 AM |
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| Pure Drama |
| Montblanc's Oscar-weekend party at Paramount featured a highly choreographed red carpet, cocktail hour, and dinner—which included a series of big reveals to heighten the drama. |
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Two days before the Academy Awards—with so many top-tier celebrities swirling around Hollywood—Montblanc hosted a charitable gala, dubbed Signature for Good, to benefit education and literacy programs for Unicef. Michael Friedman of Delphi Productions spearheaded the production for the event, which began on Friday when a group of 250 arrived to a red-carpet set on the Paramount’s New York Street.
During the cocktail hour that preceded the gala in the foyer, larger-than-life portraits of 12 celebrities for the cause were revealed, including portraits of Susan Sarandon, Milla Jovovich, Emily Blunt, Helen Hunt, Eva Longoria, Mira Sorvino, Andie MacDowell, Sienna Miller, Christina Ricci, Jessica Lange, Lauren Hutton, and Marcia Cross. A rigging system brought in all the portraits, which stood onstage behind the celebrities during the gala's presentation portion. |
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PHOTO GALLERY |
 | Signed portraits of celebrities were revealed during the presentation on Montblanc's charitable initiative during its Oscar-weekend event.
Photo: Line 8 Photography |
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 | Portraits of the celebrities hung in the dining room while guests supped.
Photo: Line 8 Photography |
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 | Organizers set up an elaborate red carpet on Paramount's New York Street.
Photo: Line 8 Photography |
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 | Red draping and a screen were onstage during the beginning of dinner, before the presentation space transformed into a stage for entertainment.
Photo: Line 8 Photography |
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 | A 15-piece swing band provided upbeat musical entertainment for guests.
Photo: Line 8 Photography |
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At the end of the presentation—when Montblanc C.E.O. Lutz Bethge announced that the portraits would be sold at auction—the event gave way to another climactic moment when the walls of the stage lifted out of view, revealing a decor-heavy dining room. As guests supped, the stage transformed from a presentation space to an entertainment stage, as all presentation equipment was replaced by a 15-piece swing band that provided upbeat entertainment.
—Shilpa Gopinath
RELATED TOPICS
Montblanc, Paramount, Unicef, Oscars, Award Season
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