| EVENT REPORT 03.19.09 8:14 AM |
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| Makeup Show Makes Los Angeles Debut |
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| The Makeup Show hit Los Angeles for the first time this weekend, after previous stints in New York and Miami. Producers decided to nix the Florida version of the show this year, replacing it with an L.A. stop. The event took over a floor of the California Market Center from March 15 to 16, with seminars and presentations on the latest techniques in the beauty industry. The event attracted 2,500 guests—mostly industry professionals—and offered 23 seminars in two designated areas. Dean and Davis Factor of Smashbox, Emmy winning makeup artist Kevin-James Bennett, and locally based Stila Cosmetics hosted seminars. |
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PHOTO GALLERY |
 | Live product demonstrations took place during the Makeup Show's first Los Angeles run.
Photo: Brandon Showers |
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 | Lounge seating surrounded by wall art served as a place for guests to relax between seminars.
Photo: Brandon Showers |
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 | The event showcased theatrical as well as consumer makeup.
Photo: Brandon Showers |
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 | The event attracted beauty companies like Make Up For Ever.
Photo: Brandon Showers |
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 | Makeup artists perused new collections by beauty brands.
Photo: Brandon Showers |
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Co-produced by The Powder Group and Metropolitan Events & Productions, the beauty trade show started in 2006. Since then, it's had three runs in New York, and one go in Miami. For the L.A. installment, 53 exhibitors participated, including L.A. Fashion Week absentee Smashbox, and French-based brand Make Up For Ever.
—Shilpa Gopinath
RELATED TOPICS
The Makeup Show, Smashbox, Make Up For Ever, Stila
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