BizBash Los Angeles
BizBash Los Angeles
     ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS   |  
GOOGLE TRANSLATE
  • English
  • català
  • Dansk
  • Deutsch
  • Español
  • suomi
  • Français
  • hrvatski
  • Indonesia
  • Italiano
  • latviešu
  • Nederlands
  • norsk
  • Polski
  • Português
  • Svenska
  • Filipino
NEWS   05.18.09 10:49 AM PRINT | SEND TO A FRIEND |
Rock Media Stakes a Claim to L.A. Fashion Week Next Fall at Paramount

          Samora showed at Smashbox Studios in Culver City during the last incarnation of IMG's L.A. Fashion Week in October 2008.
Samora showed at Smashbox Studios in Culver City during the last incarnation of IMG's L.A. Fashion Week in October 2008.
Photo: BizBash
After IMG's well-publicized departure last fall from the Los Angeles Fashion Week scene left a vacancy for an owner of the show program, New York-based Rock Media and Entertainment intends to step in beginning next fall. The firm has planned a series at Paramount Studios on October 28 to 31, to be known as "Rock Fashion Week L.A." The company is also involved in the twice yearly Miami Fashion Week, known there too as "Rock Fashion Week," and in New York with Elle as a partner for a program called "Style 360."

Rock Media president Nicole Purcell, who has yet to distribute official releases or detailed information regarding the project, said, "It's the right time. We would have come anyway [even if IMG had stayed]. Our fashion division is growing bigger and bigger. The recession is still here, but it's slowly going away—let me knock on wood right now—and we thought the fall was the right time to come out."

The plans include three to four runway shows a night followed by after-parties. And the final night of the program will fall on Halloween. "We've been talking about doing a show that ended on Halloween, and this year it's on a Saturday—it just worked out perfectly," Purcell said. "Halloween is fun and festive, but also with New York Fashion Week in September, and Miami in October—looking at the calendar, it's a perfect fit."

Paramount has hosted fashion shows in the past. "In every city we look for a great venue, a place people want to come to anyway, which is why we chose Paramount. They're just the coolest people," Purcell said of the venue and its team.

Rock provides full-service production, and designers will "just have to come and bring their clothes and get ready for the fashion show," said Purcell, who has no full-time staff based in Los Angeles at this time. Additional vendors have been selected but not announced. Fees for designers will be about $10,000 for an hour slot.

Target guests include retailers and celebrities. "They're definitely out there, as much in L.A. as in New York. It will be an invitation [list]—not open to tbe public through ticket sales, but we're going to open it to a lot of people. We don't want to shut anybody out."

  —Alesandra Dubin
RELATED TOPICS Fashion Week, L.A. Fashion Week

MORE NEWS STORIES
In a Crowded Festival Market, A.F.I. Moves to Offer Free Tickets
Poll Results: 2010 Event Budgets Look Bigger
Australian Nonprofit Uses Facial Hair for Guerrilla Cause Marketing
In the News: Waterford Recommits to New Year's Bash, Magazine Events Thrive and Falter
Ricky Gervais to Host the Golden Globes, the Telecast's First Since 1995

MORE STORIES ABOUT FASHION WEEK
Event Security: The Twitter Effect
More Photos From Fashion's Night Out: A Dunk Tank in Williamsburg, Kenneth Cole's Concert
"Fashion's Night Out" Turns City into Frenzied, Celeb-Filled Carnival
MORE STORIES ABOUT L.A. FASHION WEEK
Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A.
Rock Fashion Week, With Gen Art, Will Take to Petersen Instead of Paramount

More Suppliers/Venues to Consider ADVERTISEMENT
Gladstone's 4 Fish
Where Sunset Boulevard meets the PCH, Gladstone's offers world-class seafood set against a beautiful backdrop of coastline views and spectacular sunsets. Inside, two private rooms can host groups of 30 to 140 guests, each overlooking the ocean with a staircase to the beach. More >>

EMAIL THIS RESOURCE
NBC Universal Property Department
More >>

EMAIL THIS RESOURCE
Location Sound Corporation
With more than 30 years' experience as a dealer of pro audio and communications gear, Location Sound can guide you through the maze of audio equipment options. If you’re looking to rent or buy walkie-talkies/two-way radios, wireless microphone systems, lavalier microphones, or the like, call LSC's seasoned department reps in sales or rental. More >>

EMAIL THIS RESOURCE
 
Search for Suppliers

Search for Venues
By Type
By Neighborhood/Location
Show Only New Venues
RECENTLY VIEWED










MOST POPULAR STORIES
1. With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record
2. In a Crowded Festival Market, A.F.I. Moves to Offer Free Tickets
3. Hello Kitty's Anniversary Pop-Up Takes Over Japanese-Inspired Royal/T
4. Regal Cinemas Opens at L.A. Live With 14 Screens, Premiere-Appropriate Amenities
5. 50 Budget-Friendly Ideas for Holiday Parties: Food, Gifts, Decor, and More
6. Poll Results: 2010 Event Budgets Look Bigger
7. What Are You Looking for? We Want to Help
8. Gossip Girls in Chanel at Four Seasons and David Rockwell's High-Tech Taste on Paper Plates