A Kenneth Cole launch took to a sustainable pre-fab home with an organic bar and co-hosts Vanity Fair and Planet Green.
Here's one way to entice a large crowd to a diminutive venue for a party: put the names Vanity Fair and Lauren Bush on the invitation. Technically, the party was for the Feed Health backpack—the proceeds of which go to fight poverty in sub-Saharan Africa—from Kenneth Cole's fund-raising entity Awearness, with the magazine and Discovery's eco-lifestyle network Planet Green as media partners. And the venue was a Santa Monica home by Living Homes, which brokers factory-made, sustainable, eco-friendly properties.
A throng of about 250 guests (many of them celebrities—like actresses Ali Larter and Shenae Grimes—who arrived amid a sea of flashbulbs) filled the multi-story home in a subdued residential neighborhood. Passed hors d'oeuvres from Bite Catering Couture included mini cheeseburgers, truffled fries, fish tacos in crisp cone shells, and quesadilla duos—all organic and locally made—and a bar offered organic beer and wine plus cocktails from Veev.
Crews from the Planet Green network captured comments from guests. Guests mingled on the home's many balconies and terraces, from which wafting smoke from the fires burning in the Angeles National Forest was visible. Lighting on the rooftop came from hurricanes filled with soy candles.
The event's invitation was made from the regenerating bark of the Daphne bush, and will eventually yield wildflowers if planted and tended.
Fairmont Miramar Hotel & Bungalows
The Fairmont Miramar Hotel & Bungalows is nestled atop the scenic bluffs of Santa Monica and boasts unparallel views of the Pacific Ocean. Beautifully landscaped gardens, complete with an exotic koi pond and waterfall, provide the perfect backdrop for the restaurant and lounge. More >>
Taylor Creative Inc.
Taylor Creative Inc. offers an exclusive rental collection of modern furniture ideally suited for launch parties, greenrooms, media events, trade shows, and private events. With offices in Las Vegas, New York, and Palm Beach, we service events across the country. More >>
Wendy Creed Productions LLC
Wendy Creed Productions is a full-service event production and environment design firm that offers innovative concepts and experiential design services for Fortune 500 companies, entertainment studios, and high-profile clientele. Conceptualizing and supervising all facets of each project in turnkey fashion, Creed—a "hands-on" leader—and a team of professionals with interdisciplinary skills deliver modern, original, unique productions, always managed with business goals and financial parameters top of mind. More >>
