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EVENT REPORT   04.04.06 9:00 PM PRINT | SEND TO A FRIEND |
Snow Falls on Hollywood for Fox Premiere
Ice Age 2 launched at Grauman's Chinese Theater covered in snow and ice.
For the premiere of 20th Century Fox's animated film Ice Age 2, the iconic facade of Grauman's Chinese Theater on Hollywood Boulevard got a decidedly more wintery look than sidewalk gawkers typically see in sunny Los Angeles. Fox's Len Iannelli tapped Events in Motion to dress the location with 20-foot-high glaciers and create a pathway for celebrity arrivals via snowmobile. Union Ice Company provided snow for the event. (Events in Motion pulled a similar stunt for the The Day After Tomorrow premiere at the American Museum of Natural History in New York back in 2004.) Eight ice skaters from the Los Angeles Ice Theater skated and performed choreographed pieces to music from the movie. After the screening, guests moved to the venue's courtyard for a reception (covered with more falling snow) where they appropriately nibbled on ice cream and other dessert snacks.

Alesandra Dubin

Posted 04.05.06
CONTINUED >

PHOTO GALLERY

Snow and ice covered Grauman's Chinese Theater for the Ice Age 2 premiere. -
Snow and ice covered Grauman's Chinese Theater for the Ice Age 2 premiere.
Skaters from the Los Angeles Ice Theater performed choreographed pieces to music from the movie. -
Skaters from the Los Angeles Ice Theater performed choreographed pieces to music from the movie.
 
Ice Age 2 premiere
Grauman's Chinese Theater
Sunday, 03.19.06, 5 PM onward

Event Production Events in Motion
Lighting/Staging/Snow Machines Entertainment Lighting Services (ELS)
Snow/Ice Production Union Ice Company
Venue Grauman's Chinese Theatre

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Based in L.A., LightenUp Inc. has been providing complete production lighting services for private, corporate, and industrial events for Southern California since 1998. Owned and operated by skilled and experienced technicians, LUI is a professional lighting company that supplies the full range of lighting equipment and power distribution for all types of events. More >>

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