| EVENT REPORT 01.29.07 9:00 PM |
PRINT | SEND TO A FRIEND |
|
| Coffee—and Pelosi—Inspire SAG Fete |
| The decor for People’s annual awards after-party got a look motivated by café au lait and the designer’s good mood since the Speaker of the House became known as “Madame.” |
|
| As far as events go, the Screen Actors Guild awards party is People’s biggest hurrah. For the magazine, celebrating the celebrities who fill its pages is like saying grace before sitting down to a sumptuous meal of its bread and butter—and it generates plenty of brand-building goodwill in the process. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | | San Francisco-based designer Stanlee Gatti dressed the SAG awards after-party tent in coffee tones and colors representing the earth and sky. |
|
|
 | | Standing in for clouds were 25,000 blue-and-white hydrangeas. |
|
|
 | | An array of pretty desserts matched the color palette. |
|
|
 | | Hydrangeas filled vases throughout the tent and formed a hedge atop an S-shaped couch. |
|
|
 | | He draped some 6,200 yards of café au lait-colored ultrasuede from the ceiling. |
|
|
|
|
|
Under the watchful eye of Cyd Wilson, director of creative development for People and In Style, Time Inc.’s Hollywood blowouts are as lavish as any film premiere. For the SAG party that the magazine throws with the Entertainment Industry Foundation, Wilson imports designer Stanlee Gatti from San Francisco. And this year, Gatti said, he has been surfing his city’s upbeat mood since its congressional rep, Nancy Pelosi, became Speaker of the House. The connection might not be immediately obvious, but Gatti said his sense of optimism and “a positive feeling about the planet” inspired the simple but elegant party palace he created in the 80- by 160-foot clear-span tent constructed next to the Shrine Auditorium, which hosts the show.
After the 13th annual SAG awards show ended around 7 PM, winners and presenters such as Forest Whitaker, Alec Baldwin, Keifer Sutherland, and the cast of Grey’s Anatomy began filing the cavernous tent, which Gatti dressed in colors representing the earth and sky. He draped some 6,200 yards of café au lait-colored ultrasuede from the ceiling, which was softly illuminated with amber uplighting. Contrasting that were curvy couches covered in orchid-colored velvet, a nod to Northern California’s fields of lavender. Standing in for cumulus clouds were 25,000 blue-and-white hydrangeas, which filled vases throughout the tent and formed a hedge atop an S-shaped couch in the center of the room.
After all the celebrities had cleared the press gauntlet, John Legend serenaded the party’s 1,300 guests with a four-song set. For some, the party was a chance to take a breath in the middle of awards season. Wilson herself was coming up for air after coordinating the SAG party as well as five back-to-back Golden Globes events earlier in the month. As well-wishers came over to say hello, the event pro raised the hem of her floor-length, sequined gown to reveal one of her secrets for surviving the busy season: Puma sneakers.
—Irene Lacher
Posted 01.30.07
Photos: Nadine Froger Photography
Related Stories
Behind the Scenes at SAG
Who’s Doing What: Allen to SAG
Chocolate Pacifies In Style Globes Fete
Time Inc.’s West Coast Post
SAG Awards Turn Flowers Upside Down
MORE EVENT REPORT STORIES
With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record
Hello Kitty's Anniversary Pop-Up Takes Over Japanese-Inspired Royal/T
Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A.
Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes
This Is It Premiere Sprawls Over L.A. Live With Aerialists, LEDs, and Fans Galore
MORE STORIES ABOUT
N.H.L. Moves Award Show to Palms in Effort to Ramp Up Celebrity Factor
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Social Hollywood
Housed in the beautifully restored Hollywood Athletic Club, Social Hollywood retains the sophisticated air of the building’s storied past. The first floor enchants and intrigues with its dramatic black and white lobby, its Valentino Room, the Barrymore Ballroom (ideal for large events), and Social Hollywood’s restaurant Citrus at Social, featuring a fresh Cali-French menu by world-renowned chef Michel Richard. More >>
EMAIL THIS RESOURCE |
|
Soza Model Management & Event Staffing
Soza Model Staffing is a Los Angeles-based agency that provides model staffing to enhance special event marketing and upscale promotional campaigns. Additionally, they are able to provide event staffing in most cities across the U.S.rnSoza Models’ experience includes red carpet promotions, product launches, trade shows, showrooms, store openings, and street teams. More >>
EMAIL THIS RESOURCE |
|
FormDecor
FormDecor is a leading supplier of modern furniture rental for the trade show, special event, meeting, and set design industries. Encompassing a broad range of iconic pieces, FormDecor’s modern design inventory includes Bauhaus era (Le Corbusier), mid-century (Eames, Saarinen, and Nelson), contemporary modern (Stark, Rashid), and modern colonial (Wearstler, Draper). More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
