| EVENT REPORT 06.01.07 10:32 AM |
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| Sunny Delight |
| From the cake to the roses, Beverly Hills' street party for retailer Fred Hayman was yellow all over. |
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| It’s not often that those little airplane-sized
bathrooms rented for outdoor events come stocked with fragrances that
originated on Rodeo
Drive,
but then the famous shopping street was just around the corner from the City of
Beverly Hills’ May 28 black-tie tribute to its iconic retailer, Fred
Hayman. Hayman’s store and fragrance, both named Giorgio Beverly Hills, helped
draw the world’s eyes and pocketbooks to Rodeo Drive during their heyday in the '80s, so the city returned
the favor with a lavish dinner. |
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CONTINUED > |
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PHOTO GALLERY |
 | The man of honor waved to the crowd in front of a gaggle of mariachis.
Photo: Lee Salem Photography |
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 | Hundreds of yellow roses topped cocktail and dinner tables.
Photo: Lee Salem Photography |
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 | Servers wore signature yellow shirts.
Photo: Lee Salem Photography |
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 | A yellow-and-white cake helped Hayman celebrate his 82nd birthday.
Photo: Lee Salem Photography |
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 | Beverly Hills mayor Jimmy Delshad unveiled a new street sign for the alley linking Rodeo Drive with Dayton Way, now dubbed Fred Hayman Place.
Photo: Lee Salem Photography |
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Hayman’s store was located at the intersection of Rodeo
Drive and Dayton Way,
in a space now occupied by Louis Vuitton. For the fete celebrating his 50 years
as a Beverly Hills booster as well
as his 82nd birthday, the city turned a
block of Dayton Way into a
supper club en plein air for 250 of Hayman’s friends and colleagues. Three of his close friends who are also among the city’s
notables—former mayor Vicki Reynolds, Peninsula Beverly Hills general manager
Ali Kasikci, and veteran publicist Katy Sweet—organized the party. They recruited Shindig's Tara Rosier-Gonyea to execute their vision of a street elegantly
dressed in Giorgio Beverly Hills’ signature colors, yellow and white.
Early in the evening, mariachis serenaded guests as
they sipped cocktails and grazed from the Grill’s seafood bar, draped with a
yellow cloth and flanked by straw baskets of lemons. So many of the city’s prominent
chefs wanted to participate that three restaurateurs teamed up on the menu: In
addition to the Grill, Sean Hardy of the Peninsula’s
Belvedere offered baked potatoes with Osetra caviar as well as a Maine lobster salad and chocolate malted crunchy birthday
cake. Wolfgang Puck served braised short ribs and Amadei chocolate with
raspberries. The Los Angeles Gospel Choir performed, and family and
longtime friends Merv Griffin and Hal David shared memories under the direction
of Chris Campbell.
—Irene Lacher
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