| EVENT REPORT 06.12.07 1:14 PM |
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| Green Party |
| Universal Pictures' Evan Almighty premiered with an eco-friendly blowout after-party for nearly 5,000. |
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| The most fashionable color in Hollywood these days is green, judging from the crop of
energy-saving lightbulbs poking out of gift bags lately. The June 10 premiere party for Universal’s environmentally aware comedy Evan Almighty was so
green that it dispensed with the usual greenery (the flower arrangements that
usually decorate these kinds of events). Instead, Edible Arrangements’ bouquets
of strawberries, pineapples, and melons carved into the shape of flowers did
double duty on the V.I.P. tables as treats for the eyes and the mouth. Bars and
buffet tables were modestly decorated with saplings planted in burlap. |
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PHOTO GALLERY |
 | Nearly 5,000 people packed the massive Evan Almighty premiere party.
Photo: Line 8 Photography |
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 | Before the premiere, guests passed in front of a colorful press wall decked with imagery from the movie.
Photo: Line 8 Photography |
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 | Evan Almighty star Steve Carell was among the attendees snapped before the screening.
Photo: Line 8 Photography |
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 | Saplings planted in burlap decorated modest tabletops.
Photo: Line 8 Photography |
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Edible Arrangements' fruit centerpieces served as both decor and snacks.
Photo: Line 8 Photography |
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The true green centerpiece was the “Almighty Forest,” a booth in the center
of the sprawling party next to Universal Citywalk with the so-called “world’s
largest plasma TV” showing a loop of Evan Almighty star Steve Carell and director
Tom Shadyac. In the loop, they asked guests to donate to the Conservation Fund
so it could plant 75,000 trees—enough to zero out the carbon footprint left by
the premiere’s 4,500 guests over the course of a year. (The huge turnout of
families, cast, and crew made this one of L.A.’s largest premiere parties ever.)
The audience spilled out of the late-afternoon
screening at the Gibson Amphitheatre and newly refurbished AMC
Universal City 19 to find a casual outdoor playscape created under the watchful
eye of Hollace Davids, senior vice president of special projects for Universal Pictures Marketing. Wooden
crates resembling props and recycled-cardboard flats of animals from the film
sat on islands behind the bars. Revelers grazed from buffet tables that featured Wolfgang
Puck's chicken salad, cole slaw, burgers, turkey meat loaf, and pizza, while kids
sampled a variety pack of distractions: They tried their hand at carnival games
like “flip a frog” for a chance to take home prizes of Evan Almighty
pencils and frisbees made of recycled plastic. They also had their faces painted,
decorated cookies, and sat for caricaturists. As dusk fell, ELS lit up large balloon globes decorated with imagery from the movie that were suspended over
the party, illuminating the festivities below.
Everyone left
with a grocery-shopping-friendly gift bag stuffed with Bear Naked chocolate
granola, Environmental Defense caps, and flower seeds. Oh, yes, and
energy-saving lightbulbs.
CORRECTION: The original version of this article included an incorrect title for Hollace Davids.
—Irene Lacher
RELATED TOPICS
Universal Pictures, Evan Almighty, Conservation Fund, Going Green
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