| EVENT REPORT 07.25.07 9:16 AM |
PRINT | SEND TO A FRIEND |
|
| Out to Pasture |
| Holly Robinson and Rodney Peete's growing fund-raiser took over a Malibu horse pasture for an auction and fashion show. |
|
Actress Holly Robinson Peete and her retired NFL quarterback husband, Rodney Peete, attract the kind of boldface guests to their fund-raisers that studios like to show off at their own events—stars like Jim Carrey and Eddie Murphy, who aren’t seen much on the public party circuit. The Peetes don’t have jobs or contracts to offer as a lure, but what they do have is plenty of goodwill and good karma. The combination has enabled them to grow their Hollyrod Foundation benefit from a launch event for 200 people in their backyard nine years ago to this year's 500-guest gala on the site of a horse pasture in Malibu on July 21.
The Peetes worked closely with event producer IMAG Productions to create their ninth annual DesignCare (formerly DesignCure) event. With a vast piece of land offering a blank slate, organizers built black-and-white structures for the alfresco event and painted them with colored light. Vases of roses and hydrangeas in white, salmon, purple, and pink also added splashes of rainbow hues. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | A horse pasture in Malibu served as the event's, er, pastoral venue. Photo: John Sciulli/Berliner Studio/BEImages |
|
|
 | Models strutted in a Naeem Khan fashion show. Photo: John Sciulli/Berliner Studio/BEImages |
|
|
 | A silent auction preceded the fashion show and live auction. Photo: John Sciulli/Berliner Studio/BEImages |
|
|
 | Simple white chairs popped against the black outdoor carpeting and black backdrop. Photo: John Sciulli/Berliner Studio/BEImages |
|
|
 | The Peetes have grown their nine-year-old benefit into an elegant 500-person gala. Photo: John Sciulli/Berliner Studio/BEImages |
|
|
|
|
|
Designers stretched white fabric over columnlike skeletons behind the silent auction area and buffets of Outback Steakhouse’s chopped salad, steak, salmon, and lamb. White fabric stretched into sail-shaped panels created walls behind a cocktail-hour band platform and the elaborate outdoor runway and revolving stage area.
After a couple of hours of bidding on the silent auction, guests moved toward the stage area for a fashion show of slinky evening wear by New York-based designer Naeem Khan. The Peetes then honored friends and philanthropists Quincy Jones, Yvette and Kyle Bowser, and Jerome Bettis. In the spirited live auction that followed, Jim Carrey bid $30,000 for dinner at the Peetes’ home with fellow comedians Chris Tucker, Cedric the Entertainer, and Chris Rock. Morris Day and the Time rocked the evening to a close.
DesignCare, started in honor of Holly’s father to support people with Parkinson’s Disease, has since expanded its mission to help others in need, including victims of Hurricane Katrina.
—Irene Lacher
RELATED TOPICS
HollyRod Foundation
MORE EVENT REPORT STORIES With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record Hello Kitty's Anniversary Pop-Up Takes Over Japanese-Inspired Royal/T Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A. Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes This Is It Premiere Sprawls Over L.A. Live With Aerialists, LEDs, and Fans Galore
MORE STORIES ABOUT HOLLYROD FOUNDATION Southern California's Top Benefits 2008
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
On Broadway Event Center
On Broadway Event Center, Belo, Deco’s, and the Karma Lounge were designed specifically for hosting spectacular corporate events. These venues are in the heart of downtown San Diego. More >> EMAIL THIS RESOURCE |
|
Designer 8 Event Furniture Rental New York
Designer 8 Furniture Rental has been specifically designed for event planners, trade show exhibitors, caterers, photo shoots, and anyone with needs for event functional furniture. It carries a furniture line that far surpasses typical modular furniture and allows you to mix and match. More >> EMAIL THIS RESOURCE |
|
AGR, Amusement Game Rentals
With offices in both Los Angeles and Las Vegas, AGR’s innovative, high-quality approach to game rentals has earned them a reputation that is definitely worth learning more about. Consistently adding to their already fresh, unique inventory to offer items that have never been seen before, AGR is proud to be the choice of many top event planners. More >> EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|