| VENUE NEWS 08.28.07 9:43 AM |
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| The State of L.A. Live |
| AEG's massive downtown project will open in phases beginning this fall. Here's the latest on what to expect and when. |
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AEG’s L.A. Live will give Angelenos four million square feet of new spaces to explore. In addition to Ritz-Carlton condominiums, ESPN studios, and corporate office space, the $2.5 billion undertaking will offer a slew of event venues of all sizes—and has all the makings of the city’s new event epicenter.
Convention Space: JW Marriott and the Ritz-Carlton will operate separate hotels in a single $900 million high-rise adjacent to the Los Angeles Convention Center. As the center’s headquarter hotel with abundant meeting space, the project has the city and developers hoping it will boost the draw to the local expo center over regional competitors like Anaheim and San Diego. Scheduled to open in 2010, the structure will house more than 84,000 square feet of meeting space, including the Marriott’s massive ballroom, with room for 3,000 seated guests—the largest of its kind in Southern California.
Dining: Wolfgang Puck will offer California cuisine at a 7,500-square-foot restaurant that will also host events. Additionally, Wolfgang Puck Catering will operate out of a commissary-style kitchen, preparing food for events at Nokia Plaza and Club Nokia. L.A. Live will offer a number of other restaurant options, including ESPN Zone, the Farm of Beverly Hills, Fleming’s Prime Steakhouse and Wine Bar, Katsuya, Rosa Mexicano, and Yard House. |
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PHOTO GALLERY |
 | The JW Marriott and Ritz-Carleton at L.A. Live are slated to open in 2010.
Rendering: Courtesy of AEG |
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 | L.A. Live's Nokia Theatre will seat 7,100.
Rendering: Courtesy of AEG |
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Nightlife and Lounges: Slated to open in 2008, music venue Club Nokia will bring live musical acts to the complex, as well as cultural and corporate events for as many as 2,400. The smaller Conga Room, also scheduled to open in 2008, has room for 1,100. Hipster bowling alley Lucky Strike will have private function rooms in addition to the venue’s bar, café, billiard tables, and 18 lanes.
Theaters: Slated to open in October, the Nokia Theatre will seat 7,100. The 230,000-square-foot theater is expected to host 125 live performances annually—and will court some of the city’s big-ticket award shows. (The venue is already making moves to book the Latin Grammy and ESPY awards.) The Regal Cinemas complex will offer an 800-seat house.
Outdoor Spaces: L.A. Live will offer plenty of alfresco areas; in fact, many of the project’s facilities will center around the 40,000-square-foot open-air Nokia Plaza, which will be equipped with broadcast capabilities (including giant LED screens) as well as significant audiovisual infrastructure. Scheduled to open this fall, the Rios Clementi Hale Studio-designed plaza will be available for receptions for 4,000. For smaller outdoor events, the Grammy Museum will offer a rooftop terrace with space for 450 guests. Situated across from Staples Center, the museum is set to open in October 2008 as part of the Recording Academy’s yearlong celebration of the Grammys’ 50th anniversary.
—Rosalba Curiel
RELATED TOPICS
L.A. Live
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Universal Studios Hollywood Theme Park and CityWalk Special Events
From catering to decor to flawless execution by a professional and experienced event management staff, Universal Studios Hollywood Theme Park and CityWalk Special Events is a one-stop shop for excellence in events. Only Universal Studios Hollywood brings true Hollywood style to events with several unique outdoor and indoor venues, including the 9,600-square-foot Globe Theatre event space. More >>
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Town & Country Event Rentals
Town & Country Event Rentals opened in 2005 under the direction of Classic Party Rentals founder Richard LoGuercio. In four years, it has gained the respect of many of L.A.’s top event producers through dedication to personal service and outstanding quality, as well as a massive inventory of the latest designs. More >>
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Town & Country Event Rentals
L.A.’s fresh new alternative, Town & Country Event Rentals, opened its doors in 2005 under the direction of Classic Party Rentals founder and former owner Richard LoGuercio. In two short years, T&C has gained respect and accolades from many of L.A.’s top event producers and caterers by offering a dedication to personal service and outstanding quality, as well as a massive inventory of the latest designs and trends. More >>
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