BizBash Los Angeles
BizBash Los Angeles
   ADVERTISE   |  FEEDBACK  |   SUBSCRIBE   |   ABOUT US  |  RSS
EVENT REPORT   01.28.08 3:56 PM PRINT | SEND TO A FRIEND |
Precious Metal
The SAG Awards—which escaped picketing from the WGA—got a luxe metallic look to mark the 75th anniversary of the thespians' union.
Any nostalgic movie lover can appreciate the glamour of old Hollywood—but no one loves it more than the Screen Actors Guild, which has traditionally asked event planners to evoke the spirit of the movie industry’s golden age come awards time. And with Sunday’s ceremony—the first big bash of this award season—marking the 75th anniversary of the thespians’ union, the watchwords for the evening were old-fashioned elegance and precious metals.

Technically, 75th anniversaries should be celebrated with gifts of diamonds. But gold, silver, and platinum are eye-catching, too, so for the 14th annual Screen Actors Guild awards at the Shrine Auditorium, SAG awards production designers John Shaffner and Joe Stewart designed a stage with a gold backdrop flanked by columns bedecked with gold and silver. Unlike the Motion Picture Arts and Sciences, which seats stars in an auditorium for the Oscars, SAG mercifully feeds its members during the proceedings. So SAG awards art director Keith Greco of Greco Decor was charged with coordinating his tabletop design, which he accomplished with classic golden place settings.
CONTINUED >

PHOTO GALLERY

Taittinger staged a red-carpet stunt to kick off the awards. - Photo: James Sequenzia
Taittinger staged a red-carpet stunt to kick off the awards.
Photo: James Sequenzia
At the SAG Awards, unlike at the Oscars, guests dine during the ceremony. - Photo: James Sequenzia
At the SAG Awards, unlike at the Oscars, guests dine during the ceremony.
Photo: James Sequenzia
Metallic colors made the dinner tabletops pop. - Photo: Alen Lin
Metallic colors made the dinner tabletops pop.
Photo: Alen Lin
Chef Alan Jackson's dishes called for 1,200 quail eggs, 15 gallons of Beluga lentils, and other treats. - Photo: Alen Lin
Chef Alan Jackson's dishes called for 1,200 quail eggs, 15 gallons of Beluga lentils, and other treats.
Photo: Alen Lin
Crews worked on setting up the Shrine for the ceremony. - Photo: Alen Lin
Crews worked on setting up the Shrine for the ceremony.
Photo: Alen Lin
 
Screen Actors Guild Awards

Catering Jackson Catering
Design Greco Decor
Flowers C.J. Matsumoto & Sons
Lighting Jeff Engel
Production A Wynning Event
Rentals Classic Party Rentals
Venue Shrine Auditorium and Expo Center

Working with SAG’s executive in charge of production, Benn Fleishman, and awards event supervisor Andrea Wyn Schall of A Wynning Event, Greco dressed 86 tables that stretched as long as 18 feet in custom-made gold-on-gold-striped silk cloths accented with 1,100 black chiffon napkins, gold flatware, and gold-rimmed fluted white china chargers and glassware. Centerpieces of white orchids and roses and yellow calla lilies stayed true to the regal hue.

During the show, 1,100 guests sipped Dry Creek Vineyards wines and Taittinger Brut Champagne La Française while they munched on chef Alan Jackson’s antipasto plate of tuna Niçoise with deviled eggs, black olives, haricots verts, pesto, and tomatoes; chicken bisteeya with figs, mizuna, and pomegranates; poached lamb loin with basil mousse and lentil salad; and grilled vegetable terrine with sherry and dry-cured olive focaccia. Jackson’s ministrations called for 1,200 quail eggs, 15 gallons of Beluga lentils, and other treats in super quantities.

Greco and Wyn Schall also collaborated on a red-carpet moment for the show’s champagne sponsor, Taittinger. The Closer’s Jon Tenney, flanked by two models in black strapless gowns, popped a magnum and poured 75th-anniversary “diamonds”—actually Swarovski crystals—into a four-foot-high flute.

For Greco and Wyn Schall, the evening’s challenge lay in working within the union’s modest budget (the event also benefits the nonprofit SAG Foundation) and still creating enough of a spectacle for the show’s telecast on TNT and TBS. But at least the dinner was inside the waterproof Shrine—a major plus during Southern California’s rainy season. Click here to read about People magazine's tented after-party with the Entertainment Industry Foundation.

  —Irene Lacher
RELATED TOPICS SAG, SAG Awards, Award Season, Writers' Strike, Taittinger

MORE EVENT REPORT STORIES
BET Hosts Opulent, Crimson-Toned Awards Pre-Party for 350 at Drago Centro
Glittery Tank Takes Brüno's Star to Arrivals—Obscuring Michael Jackson's Hollywood Boulevard Star
Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
Huge Transformers Premiere Brings Linkin Park and Movie Machinery
At Universal's Public Enemies Chicago Screening, Producers Prepare for Rain—and Bowlers

MORE STORIES ABOUT SAG
People's SAG Awards After-Party Gets Fabric-Heavy Look From New Design Team
SAG Partners With Environmental Media Association for Recycled—and Recyclable—Awards Program
Event Eleven to Design Sunday's SAG Awards After-Party
MORE STORIES ABOUT SAG AWARDS
SAG Awards' New Eco-Friendly Program to Include Recyclable Stage, Composting of Food and Flowers
SAG Strike-Vote Timing Will Spare Globes Ceremony (but Oscars Beware)

More Suppliers/Venues to Consider ADVERTISEMENT
Social Hollywood
Housed in the beautifully restored Hollywood Athletic Club, Social Hollywood retains the sophisticated air of the building’s storied past. The first floor enchants and intrigues with its dramatic black and white lobby, its Valentino Room, the Barrymore Ballroom (ideal for large events), and Social Hollywood’s restaurant Citrus at Social, featuring a fresh Cali-French menu by world-renowned chef Michel Richard. More >>

EMAIL THIS RESOURCE
Dine With 9 Catering
Dine With 9 plans and caters events for all occasions using cuisines from nine of the most exotic islands and destinations around the world.

If you’re looking to take your taste buds on a trip around the globe, come along. More >>

EMAIL THIS RESOURCE

Promotional Print & Sign Co. Inc.
PPS is an industry and event professional’s solution for all tactical advertising, media events, marketing stunts, display printing, and dimensional signage. They specialize in press walls, vehicle wraps, large-format printing, building wraps, and themed pop-up displays. More >>

EMAIL THIS RESOURCE
 
Search Our Venue Directory










MOST POPULAR STORIES
1. Glittery Tank Takes Brüno's Star to Arrivals—Obscuring Michael Jackson's Hollywood Boulevard Star
2. BET Awards' Hastily Planned Jackson Tribute Yields Ratings Triumph
3. BET Hosts Opulent, Crimson-Toned Awards Pre-Party for 350 at Drago Centro
4. New Terranea Resort Sprawls Over Palos Verdes With Spa, Golf, and Oceanview Meeting Space
5. Cisco Caps Three-Day Partner Summit With Executives-Only Rock 'n Roll Gala
6. Barbie's Q Drives Truck to Events for Barbecue Catering
7. El Cortez Cabana Suites Reopen With South Beach-Inspired Colors, Vintage Decor
8. How Can You Make a Trade Show Booth Eco-Friendly?
9. Proving Your Worth: How to Avoid Getting the Boot—and Fight It If You Do
10. Monster's Phil Cavanagh on Taking Things In-House and Managing the Crowds at Career Fairs