| NEWS 05.07.08 4:53 PM |
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| Anthem Emails Memory Book From Coachella Pool Party |
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 | Anthem's Coachella pool party
Photo: BizBash |
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If your event generates as much hipster chatter as does Anthem magazine's Coachella pool party, why let it die, when you could rehash it ad infinitum instead? In a sure-to-be-forwarded e-newsletter yesterday, more than a week after the two-day event wrapped, the magazine sent out what it called a "memory book," a collection of photographs taken by partygoers professional and amateur. The magazine also assembled and distributed a short video from seven hours of footage taken at the weekend-long event, which includes shots of Levi's gift suite, DJs spinning in a booth above the pool, and a cannonball diving contest that included one naked guest among the swimsuit-clad ones.
—Alesandra Dubin
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RELATED TOPICS
Levi's,
Anthem Magazine,
Coachella
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