BizBash Los Angeles
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THE WALKTHROUGH   09.18.08 9:08 AM PRINT | SEND TO A FRIEND |
New Owners Transform West Hollywood Club Into Golden Lounge

It was born as Belly, remade into iCandy, most recently known as Seven, and transformed into 24K Lounge this past weekend. The new lounge is decorated entirely in a gold, apropos of the venue’s name. Gold paint containing real gold flakes covers the walls, and additional decor accents include burled walnut, golden chandeliers, and a honey-hued backlit onyx bar with wood-paneled walls.

Under the new ownership of Noah Silverman and Shoe String Entertainment, the space has an intimate feel. There is an elevated V.I.P. section for 20 equipped with a mini-refrigerator, video monitor, and a small private dance floor.

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There are two patios, one with an area that serves as a canvas for logos and corporate branding materials for events. The venue creates custom menus and signature drinks for groups; full buyouts are available with a maximum capacity of 350.

   —Shilpa Gopinath

 

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