From the cool white, black, and multicolored leather couches from Classic Party Rentals and Designer 8 Furniture Rental, to the tabletops and style gallery by Angel City Designs, and the flowers by La Premier, everything was sleek and chic. Branding for the event was developed by Creative Intelligence Inc., which designed and printed the invitations and programs.

Guests mingled around the Versatube video displays and a Watchout video blend system installed by ShowPro, that displayed BiZBash photos and sponsor names. Outside on the terrace, they noshed on sushi, Asian noodles, mozzarella tomato skewers, Wolfgang Puck signature fries served in cones, and banana spring rolls. Guests lined up on the patio for the popular Oronoco ice bar, mojitos, and Don Julio tequila tasting, provided by distributor Diageo. They also perused the BiZBash Event Gallery, which displayed wares from all of the advertisers who participated in the premiere issue. Participants included Along Came Mary Productions, Classic Party Rentals, Designer 8 Furniture Rental, Creative Intelligence Inc., Kinetic Lighting, Pacific Design Center, Paramount Pictures, Patina Group, Signature Inc., Tentation Ultra Lounge, Tic-Tock, Warner Bros. Studios, Wilshire Restaurant, and Wolfgang Puck Catering.

Following remarks from BiZBash C.E.O. and founder David Adler, president Richard Aaron, West Coast president Elisabeth Familian, West Coast publisher Bobbi Proctor, and editor in chief Chad Kaydo, L.A. City Councilman Tom LaBonge officially welcomed BiZBash to Los Angeles with a commendation from the mayor. And for some unique entertainment, String Theory Productions performed using their signature harps with 60-foot-long strings, which were fashioned to the venue's terrace and extended all the way to the top of the building.

More than 500 guests left not only with a black tote stuffed with everything from Designer Water, gourmet biscotti, Paramount's War of the Worlds DVD, and gift certificates from many of L.A.'s premier restaurants and services—but also with pockets full of industry business cards.