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EVENT REPORT   11.06.06 PRINT | SEND TO A FRIEND |
Columbia Premiere Has Cozy Couches and Cupcakes
The party for Stranger Than Fiction featured comfy seating setups and a mock bakery that paid homage to the leading lady’s on-screen shop.
The plot of Columbia Pictures’ new movie Stranger Than Fiction—Will Ferrell's daily activities are narrated in his own head by the voice of a female author, Emma Thompson, working on a book—is quirky and poetic. And the party that followed the premiere screening at Westwood’s Mann Village theater incorporated plot details into the decor for a cozy, moody look that let guests linger in their Hollywood rapture for a little while longer.
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Alison Bossert, vice president of special events for Sony’s Columbia Pictures, worked with Chris Benarroch of Benarroch Productions and Keith Greco of Greco Decor to transform a Westwood raw space formerly occupied by a retail store into a whimsical environment with boldly patterned sofas and colorful lamps. Quotes from the movie decorated the walls.

Wolfgang Puck catered a Thanksgiving-like feast, complete with mashed potatoes, green beans, autumn vegetables, and pumpkin ravioli. Overflowing dessert buffet tables offered cupcakes from Sprinkles, an homage to Maggie Gyllenhaal’s character in the movie, who runs her own bakery. A tucked-away back room of the party space looked just like a quaint bakery, complete with desserts nestled in a glass case and mismatched plates tacked to the wall.

—Alesandra Dubin

Posted 11.07.06

Photos: Michael McGarry

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Stranger Than Fiction premiere after-party
Gallery on Lindbrook
Monday, 10.30.06, 10 PM onward

Catering Wolfgang Puck Catering
Cupcakes Sprinkles
DJ Part Time Punks
Event Decor Greco Decor
Event Production Benarroch Productions
Flowers Collage Floral Design and Events
Lighting Environtology
Rentals Classic Party Rentals
Restrooms Kohler Event Services
Security Special Event Management (SEM)
Sound No Static
Valet Z Valet
Venue Gallery on Lindbrook
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