Working with the studio’s vice president of national publicity, Mike Costello, event producer Chris Benarroch and designer Keith Greco transformed the cavernous grand ballroom into a spacious gilded lounge. Plush sofa seating in rich chocolate brown and gold decked the space, and oversize gold lamé boxing gloves dotted the lounge areas (and tempted at least one guest, we witnessed, to tuck one under her coat as a souvenir). Rocky
scenes played on screens throughout the space. In the center of the room, an elevated V.I.P. area resembled a boxing ring.
Wolfgang Puck’s catering menu evoked the Italian American tastes of Philadelphia, with chaffing dishes filled with cheesesteak sandwiches, ravioli, and cannoli. Comfort foods like mashed potatoes in abundant supply rounded out the buffet offerings. Patron poured its spirit in mixed drinks through ice funnels at its branded bars.
But the party wasn’t just all gold lamé and cheesesteaks: Levy, Pazanti & Associates coordinated a benefit component, too. Organizers made a donation to Israeli nonprofit organization Jordan River Village, which provides recreation for seriously ill kids.
—Alesandra Dubin
Posted 01.04.07
Photos: Michael McGarry
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