Los Angeles Event Coverage of Benefits, Galas, Public Promos, Launch Parties, Movie Premieres, Fashion Shows, Art Exhibits and Live Music in Los Angeles by BizBash

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Event Coverage

MOVIE AND TV PREMIERES

This Is It Premiere Sprawls Over L.A. Live With Aerialists, LEDs, and Fans Galore

CW Launches Melrose Place With Saturday-Night Street Party in the Shopping District

Funny People Party Tops Parking Structure With Twinkling Trees and  Improv-Inspired DJ Booth

Ugly Truth Premiere Relies on Feminine Wiles, With Dancers on Satin-Dressed Bed

Glittery Tank Takes Brüno's Star to Arrivals—Obscuring Michael Jackson's Hollywood Boulevard Star

Pelham Premiere Evokes New York Subway Station—Lit in Pink, With Cuddly Rats

 

PRODUCT LAUNCHES

Tag Launches New Body Sprays With Logos and Girls Galore

Allergan Launches Eyelash Enhancer Amid Brow Pluckers, On-Site Docs, and a Museum-Style Exhibit

Reebok Launches New Exercise Concept With Flying Apparatus at L.A. Pop-Up

 

FUND-RAISING EVENTS

American Food & Wine Fest Attracts Most Chefs Ever, Raises $1.3 Million

Justice Ball Returns to Palladium With Wonderland Theme and Hookup Help From JDate

With Fewer Guests, Food-Filled L.A. Zoo Fund-Raiser Beats Last Year's Take

Petersen Automotive Museum Employs Heavy-Handed California Theme for Annual Gala

Internships and a $270,000 Sports Car Contribute to Race to Erase MS Gala's $2 Million Take

Science Center Ball Goes for "Cheap and Cheerful" Vegas Theme on a Budget

 

FASHION AND RETAIL EVENTS

Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A.

Walk of Style Awards Honor Princess Grace and Cartier With Rodeo Drive Ceremony, Beverly Wilshire After-Party

Kenneth Cole Launch Takes to Sustainable Pre-Fab Home With Organic Bar, Plantable Invitations

Gilt Groupe Launch Targets Interns, Assistants for Post Grad Screening

Levi's Presents Free-to-Public Powersliding Championship With Two-Story Course

For Barbie's 50th Anniversary, Mattel Makes Life-Size Malibu Dream House

 

MAGAZINE PARTIES

Elle Fetes Hollywood Women With Intimate A-List Bash Awash in White Decor

Rolling Stone Party Takes Over Andaz—Formerly a Rowdy Rock Hangout

After Stint in New York, Us Weekly Returns "Hot Hollywood" Party to L.A. With Integrated Sponsors

Spirit Awards' Pop-Up Sponsor Lounges Look Like Permanent Installations

Amid Eco-Conscious Touches, Essence Award Luncheon Evokes Pre-Recession Opulence

 

COACHELLA\\\\\\\'S DESERT TAKEOVER

Marketers Consider Coachella Too Important to Skip in Lean Times

Signs of the Times: Coachella Returns With a Layaway Plan and an iPhone App

 

AWARD SEASON STANDOUTS

Oscar Governors Ball Chooses Zen-Inspired Understatement Over Splashy Opulence

Oscar Night Parties: Mercedes-Benz Grows, A.P.L.A. Shrinks, and Leeza Gibbons Joins the Fray

Elton John's Recession-Appropriate Gala Still Glitters—and Offers Guests a Chance to Hit Vanity Fair, Too

Performance-Packed Grammy Awards Adapt to Last-Minute Shuffle

Recording Academy's Grammy After-Party for 6,000 Channels Woodstock Era

Golden Globe Parties Return With (Most of) the Familiar Grandeur

Economic Climate Tinges Golden Globes Suites—But Hardly Banishes Them

 
 

EVENT REPORT

   11.20.09 12:53 PM

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

Us Weekly's
Us Weekly's "Hot Hollywood" party at Voyeur
Photo: Line 8 Photography
On Wednesday, Us Weekly toasted its annual Hot Hollywood issue with a celebrity-filled event at West Hollywood's new Voyeur. After a stint in New York, the party came back to Los Angeles this year, and its latest incarnation stuck to its known formula: introducing guests to a mostly yet-unseen, buzzed-about new nightclub. This time, the dark, broody Voyeur set the stage for the program.

The mag's honorees in attendance included “Comic of the Year" Kristin Cavallari, “Comeback of the Year” Kris Allen, “Victor of the Year” Adam Lambert, and the cast of Glee, which Us named “Cast of the Year." Wenner Media's Keira Ford oversaw the event, tapping Caravents to produce it once again. MORE >>

RELATED TOPICS Us Weekly, Wenner Media, Hot Hollywood, True Religion Brand Jeans, Skyy Vodka, Vaseline, Yahoo

EVENT REPORT

   11.19.09 9:06 AM

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

Burton-esque hedging around MoMA's bar
Burton-esque hedging around MoMA's bar
Photo: Jessica Torossian for BizBash
Now in its second year, the Museum of Modern Art hosted its annual film benefit Tuesday night. The gala raised $800,000 for MoMA's department of film, honored director Tim Burton, and kicked off an exhibition of his work with decor inspired by more than two decades worth of movies.

A crowd of 240—including event co-chairs Johnny Depp and Helena Bonham Carter, as well as Danny DeVito, Brooke Shields, and Gabourey Sidibe—joined the director for cocktails, a short presentation, and dinner, before the museum lobby opened for a less exclusive after-party. MORE >>

RELATED TOPICS Museum of Modern Art, Museum of Modern Art Film Benefit, Tim Burton, Johnny Depp, Helena Bonham Carter

EVENT REPORT

   11.18.09 5:00 AM

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

The premiere for The Twilight Saga: New Moon in Westwood
The premiere for The Twilight Saga: New Moon in Westwood
Photo: Line 8 Photography
Westwood, being a college town, is accustomed to groups of young people roaming about—but Monday night was no ordinary night in the village. The young people were out, for sure, but many weren't yet old enough to drive, and they were pressed behind barricades on closed streets for the premiere of Summit Entertainment's new installment of the Twilight series, New Moon.

Summit's Eric Kops oversaw the hotly anticipated event, tapping ELS for big-time tasks like crowd control and security, and Chad Hudson Events for roles including theater management and R.S.V.P.s, plus production of the after-party at the Hammer Museum. MORE >>

RELATED TOPICS Summit Entertainment, Twilight, New Moon, Robert Pattinson, Kristen Stewart, Taylor Lautner

EVENT REPORT

   11.13.09 1:52 PM

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

Chrysalis's Fairmont fund-raiser
Chrysalis's Fairmont fund-raiser
Photo: Myra Vides
In the face of the grim economy, Chrysalis didn’t want to have to choose between celebrating its successes with longtime supporters and bankrolling its work with proceeds from big-ticket benefits. So this year the nonprofit, which helps the homeless find employment, adopted a new recession-friendly strategy for its autumn fund-raiser—downsizing from a sit-down dinner to a cocktail party with a ticket price of $175 a head, half the tariff of the lavish 2008 affair at Vibiana, a former cathedral downtown.

The result was a crowd of 350 at Tuesday evening’s 25th anniversary celebration—as many who attended the dinner the year before. “We didn’t lose anybody,” said Chrysalis special event manager Katherine Atkins. “It was good because people were more encouraged to bid on auction items and they could come and go as they please.” MORE >>

RELATED TOPICS Chrysalis, Grey Goose, Barefoot Wines

EVENT REPORT

   11.11.09 11:39 AM

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

Speakers, planners, and guests tearing down the Berlin Wall replica
Speakers, planners, and guests tearing down the Berlin Wall replica
Photo: Madeline Flanagan
Bringing down the Berlin Wall was one great feat of urban engineering. Running a close second was getting the permits to close down Wilshire Boulevard for a midnight celebration of the 20th anniversary of the end of the Cold War.

After months of filling out forms and calling in favors, Culver City’s Wende Museum succeeded in shutting down the street and managed to draw more than 1,000 guests Sunday night to a public art event recalling Germany’s reunification 20 years ago. German officials said it was one of the world’s largest such celebrations outside their country. MORE >>

RELATED TOPICS Wende Museum

EVENT REPORT

   11.10.09 2:07 PM

Dark and Moody Accents, Animal-Inspired Decor Appear on Tabletops at Diffa's Dining by Design

A table designed by Mario Pinto with Scott Heuvelhorst Interiors
A table designed by Mario Pinto with Scott Heuvelhorst Interiors
Photo: Barry Brecheisen for BizBash
"This looks like a serial killer's home. There should be conspiracy theories written on the wall," said one guest at Thursday night's Cocktails by Design event, which served as a kickoff for a three-day Dining by Design benefit hosted by Design Industries Foundations Fighting AIDS. The event filled the eighth floor of the Merchandise Mart with 42 dining environments decorated by design-industry professionals ranging from painters to architects to fashion designer Maria Pinto. With so many creative professionals behind the tables, the environments ranged from a wooden box tacked with newspaper clippings and bathed in an eerie blue light—which inspired the serial-killer comment—to a cozy gazebo setting filled with fairy lights and plush Ralph Lauren pillows.

Though there were tables that defied categorization, some dining environments illustrated popular design trends; one theme was "dark and sexy atmospheres, which we're seeing everywhere this year," said Diffa's director of special events, Peggy Bellar. At an installation from Interior Investments by Gensler, black moving blankets hung behind a table surrounded with dark leather chairs; a chandelier made of painted black cardboard crowned the scene. Hermes glasses in deep purple hues spruced up place settings at a table that Herman Miller by Richard Bliss and Solomon Cordwell Bunez designed; and lacy black napkins dotted the table that Maria Pinto decorated with Scott A. Heuvelhorst Interiors. Artist Francine Turk's design also created a dark, moody ambience with black chalkboard walls, charcoal sketches of crows, and framed paintings of gold Gothic crosses. MORE >>

RELATED TOPICS Diffa, Diffa Dining by Design

EVENT REPORT

   11.05.09 2:17 PM

With Help From Lexus, Cedars-Sinai Gala Breaks Fund-Raising Record

Access Hollywood's Billy Bush hosting the Cedars-Sinai Board of Governors gala
Access Hollywood's Billy Bush hosting the Cedars-Sinai Board of Governors gala
Photo: Getty Images
It might have been an unlikely year for it, but Cedars-Sinai Medical Center's board of governors gala vastly surpassed its past fund-raising success. The gala on Wednesday night at the Hyatt Regency Century Plaza raised more than $2.6 million for the Board of Governors Heart Stem Cell Center through event revenue like sponsorships and ticket sales (which began at $500 for individual tickets, or $2,500 for packages). The Cedars events team, led by senior event specialist Stacy Seligman Kravitz and senior event coordinator Ken Hudson, oversaw the production, and the honorees were Justin Timberlake; SBE head Sam Nazarian and his father, Younes, and brother, David; and financier Larry Post and his wife, Sandy.

Access Hollywood’s Billy Bush hosted the program, which included cocktails and a silent auction followed by dinner and the entertainment. R&B artist Brian McKnight and up-and-comer Charice performed for the crowd, which included Mayor Antonio Villaraigosa, Ben Silverman, and Andy Garcia. MORE >>

RELATED TOPICS Cedars-Sinai, Justin Timberlake, Sam Nazarian, Lexus, Brian McKnight, Charice

EVENT REPORT

   11.03.09 10:43 AM

Hello Kitty's Anniversary Pop-Up Takes Over Japanese-Inspired Royal/T

Sanrio's Hello Kitty pop-up
Sanrio's Hello Kitty pop-up
Photo: Lester Cohen/Getty Images for Sanrio
Sanrio's cutesy Hello Kitty brand is celebrating its 35th anniversary. And for a pop-up sponsored by Target to honor the occasion, there was perhaps no better-suited venue choice in the land than Royal/T, a 10,000-square-foot art exhibition space, retail store, and Japanese-inspired café, itself bearing the same visual and thematic traits.

Free and open to the public, the pop-up Hello Kitty-related art exhibit and Sanrio retail shop, known as "Three Apples," runs from October 23 through November 15. Sanrio's team unpacked and installed the exhibit, and Japan L.A. shop owner Jamie Rivadeneira curated the Hello Kitty artwork, which is for sale. Royal/T supplied the catering and service staffing for a private, invitation-only grand opening party on October 22 to kick it all off. MORE >>

RELATED TOPICS Hello Kitty, Sanrio, Target, Pop-Ups, Sapporo

EVENT REPORT

   10.30.09 3:00 PM

Gen Art's Fresh Faces Opens Inaugural Rock Fashion Week L.A.

Gen Art's 12th annual Fresh Faces in Fashion event
Gen Art's 12th annual Fresh Faces in Fashion event
Photo: Tiffany Rose
Thursday night marked Gen Art’s 12th annual Fresh Faces in Fashion Los Angeles show—and the first time the organization produced the event in the city since merging with Rock Media in September. Aside from its billing as the "official opening show" for the debut of the two-day program known as Rock Fashion Week L.A., Fresh Faces remained unchanged for the most part, even returning to the Petersen Automotive Museum for the third consecutive year, despite previous plans to take Rock Fashion Week L.A. to Paramount.

“We definitely expected a lot more corporate sponsors—that definitely had a big impact,” said Gen Art C.E.O. Ian Gerard, referring to the venue change and truncation of Rock Fashion Week L.A. from four days to two. “I think bringing the shows to the Petersen and combining sponsors made a lot of sense in terms of where things are economically in October. A four-day show was just not economically viable.” MORE >>

RELATED TOPICS Gen Art, Plastics Make it Possible, Rock Fashion Week, L.A. Fashion Week

EVENT REPORT

   10.30.09 9:42 AM

Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes

TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch.
TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch.
Photo: Richard Koek
Given Microsoft's enormous customer base—a January 2009 report put the technology giant's market share at 88 percent—when it launches a product, there's always a certain amount of buzz surrounding it. But rather than replicate the elaborate marketing stunt it produced for the debut of the Windows Vista operating system, Microsoft took a simpler approach to the press event introducing Windows 7. Inside Skylight Thursday, October 22, some 340 journalists, software testers, and executives from hardware manufacturing partners gathered for a six-hour launch that combined art gallery-style exhibits with live demonstrations and product vignettes.

"We wanted to create an event that represented the product and be mindful of the current state of the economy and the broad consumer mindset. So we set a tone that was simple, approachable, and authentic while demonstrating the excitement we all feel for Windows 7," said Windows group marketing manager Ed Chase, who led the planning of the project. To pull it off, Chase collaborated with Pinnacle Exhibits and a crew of other local and West Coast companies. MORE >>

RELATED TOPICS Microsoft, Windows, Dell, Samsung
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