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March 14, 2014: New Orleans Tries to Tame Bourbon Street, SXSW Swag Triggers Airport Alarms, Human Connection Powers Duracell Pop-Up


1. NEW ORLEANS TRIES TO TAME BOURBON STREET: The famed strip in New Orleans’s French Quarter—known for raucous parties during Mardi Gras and the rest of the year—may simply be too loud. City officials are hiring acoustic experts as well as lawyers to see how to make the street a better neighbor for residents tired of the partying. New York Times: “Noise management is a highly technical issue. It entails deciding the appropriate way to measure decibels, where they should be measured and which city agency should do the measuring. It means dealing with a wide range of constituencies—including residents, bar owners, professional bands, D.J.s and street entertainers. There is also the thorny issue of the First Amendment, which puts the lovely sounding sidewalk violinist and the man down the block screaming about the end times on similar constitutional footing.” http://nyti.ms/1hirkAd

2. SXSW SWAG TRIGGERS AIRPORT ALARMS: As people flew home from South by Southwest, some of the swag from the festival set off security alarms at Austin-Bergstrom International Airport. The culprit appeared to be the type of ink used on items given to attendees, although the Transportation Security Administration declined to offer details on the problem, citing security concerns. Associated Press: http://huff.to/1m3a2gj

3. HUMAN CONNECTION POWERS DURACELL POP-UP: Promoting its Quantum batter line, Duracell reached cold commuters in Montreal by creating its own bus shelter, which heated up only when people joined hands to create a circuit. Footage was used to create the company’s “Moments of Warmth” advertising campaign. Watch a video of the stunt at Adweek: http://bit.ly/OmPEs7

* LOCAL NEWS *

BOSTON:  On April 2, Saks Fifth Avenue will host a Hot Pink kickoff party with designer Reed Krakoff.

CHICAGO:  The Car Wash Show is returning to McCormick Place March 31-April 2.

LAS VEGAS:  Las Vegas Review-Journal: “At least one Nascar fan remains livid at Las Vegas Motor Speedway officials after he and thousands of other race fans who attended Sunday’s Kobalt 400 race were not allowed to leave a locked parking lot until an hour after the race was over. Medical researcher David Morehouse of Las Vegas said speedway parking attendants, backed up by Las Vegas police and Nevada Highway Patrol troopers, told him fans in the free parking lots could leave only after paid lots emptied. The speedway has more than 10,000 free parking spaces. Crowds usually exceed 100,000 people for a NASCAR Sprint Cup race.” http://bit.ly/1he45Hq

Contemporary French restaurant DB Brasserie is slated to open in May inside the Venetian Las Vegas. The opening marks chef Daniel Boulud’s return to Las Vegas.

Las Vegas Review-Journal: “After seven years of free concerts on Fremont Street, the Academy is ending that tradition and instead building up its 'Party for a Cause,’ with benefit concerts headlined by Rascal Flatts on April 4 and Keith Urban on April 5.” http://bit.ly/1iFgq8M

LOS ANGELES:  New Hope Natural Media, a division of Penton, announced Thursday that the Natural Products Expo West concluded a record-breaking event March 6-9 at the Anaheim Convention Center: The event grew 5 percent, bringing together more than 67,000 industry members, more than 2,600 exhibiting companies, and the most first-time exhibitors in the event’s history.

Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Actress Eva Longoria will attend a private event tonight celebrating her appearance on the cover of Ocean Drive magazine at Cavalli Miami, South Beach.

NEW YORK:  Dove Men & Care, Turner Sports, and CBS Sports are planning a public activation nationwide to celebrate “National Bracket Day” Monday, marking the start of the 2014 N.C.A.A. Division I Men’s Basketball Championship. Events will take place in New York, Atlanta, Chicago, Los Angeles, and Washington, D.C., with elements such as large-scale brackets, tweet-powered vending machines, and tablets with information on various teams.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  The Table Orlando is moving to a larger, second-floor location at the Dellagio, and Pharmacy will expand into the Table's existing space. Once the moves are complete, both venues will have more space to accommodate private groups. Scott Joseph's Orlando Restaurant Guide: http://bit.ly/1idAC39

SAN FRANCISCO:  SF Chefs, a food, wine, and spirit festival, will take place at Fort Mason Center July 27-August 3 with a new name, “Eat Drink SF.” The event will also have new, citywide activities including neighborhood culinary tours and dinners.

TORONTO:  Evintra Fashion Night is March 21 at the Ritz-Carlton Hotel. Hosted by Madflower Creative Group and Hangrz.com, the night will include a red carpet, a fashion showcase, and a cocktail reception with drinks from Kraken Rum and 1800 Tequila.

WASHINGTON:  The American Association of People with Disabilities Leadership Awards Gala is Tuesday at the Walter E. Washington Convention Center. Google and Procter & Gamble will receive the Corporate Leadership awards.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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