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March 31, 2014: Las Vegas Named Top Trade Show Destination, Headliner Cancels at Ultra Music Festival, Why Electronic Music Festivals Attract Major Sponsors


1. LAS VEGAS IS TOP TRADE SHOW DESTINATION: For the 20th consecutive year, Las Vegas won the title of top trade show destination, hosting 53 of the largest trade shows. Other top cities include Chicago, with 29 top shows, and Orlando, with 24, according to Trade Show News Network. Las Vegas Sun: “All totaled in 2013 … Las Vegas played host to more than 22,000 meetings that attracted more than 5.1 million delegates. Those meetings had a $7.4 billion impact on the Southern Nevada economy and supported 61,200 jobs.” http://bit.ly/1kgXqOG

2. HEADLINER CANCELS AT ULTRA MUSIC FESTIVAL: The DJ Avicii dropped out of Miami’s Ultra Music Festival this weekend because of health reasons. The DJ was the key to a promotion at SLS South Beach, which dubbed itself “Avicii Hotel at SLS.” Deadmau5 took over for him on the main stage. MTV: “The Swedish DJ, born Tim Bergling, was rushed to a Miami Beach hospital on Thursday for abdominal pains, nausea and fever, and was later diagnosed with a blocked gall bladder. His rep said he is ‘currently being evaluated for a potential surgery to remove his gall bladder.’” http://on.mtv.com/1hTlDb8

3. ELECTRONIC MUSIC FESTIVALS ATTRACT MAJOR SPONSORS: SFX Entertainment told investors that it is drawing more corporate sponsorships to its electronic music festivals, which include Tomorrowland, Electric Zoo, Rock in Rio, and Sensation. The New York Times: “Since SFX was formed, sponsorships and media have been critical to its plan to make money from the wide but largely diffuse dance audience, which is spread around the world and might come together only for occasional events. SFX’s recent deals include a sponsorship with Anheuser-Busch InBev and a partnership with the radio giant Clear Channel Communications that includes a D.J. talent search and a syndicated weekly radio show under the brand of Beatport, an online music store and digital platform owned by SFX. In a statement, the company said that sponsorships had already contributed more than $40 million in earnings in the first three months of this year and that more such deals were coming.”

* LOCAL NEWS *

BOSTON:  Crave—Mad for Chicken will open soon on Kneeland Street. The restaurant, part of a New-York-based chain, will serve an unusual mix of Korean fried chicken, sushi, tapas, craft beers, and scorpion bowls.

CHICAGO:  Diffa Chicago will host a kick-off party for the Believe Gala 2014 at Neiman Marcus on April 11. The event will include cocktails, bites, and a fashion presentation with handbag designer Nancy Gonzales.

LAS VEGAS:  The ACM Party for a Cause Festival, held Friday and Saturday at the Linq, will include live country music performances, interactive games, a country marketplace, and sponsor activations such as the ACM & Cabela’s Great Outdoors Archery Event; ACM Expo Marketplace presented by Roper; Coors Light Beer Garden; Diet Dr Pepper Red Carpet Experience; Firestone’s Destination Country Tour; and Ram Ride and Drive.

MIAMI/SOUTH FLORIDA:  Communities in Schools of Miami will celebrate its 25th anniversary with a black-tie gala April 26 at the Epic Hotel.

The inaugural TruckStop, a benefit for the Leukemia & Lymphoma Society, is April 16 at the private lot of Palm Beach Motor Cars.

NEW YORK:  The Contemporary Art Fair NYC, May 8-11 at the Tunnel in Chelsea, will run concurrent with Frieze New York and some 10 other satellite art events.

The Delete Blood Cancer Gala is May 7 at Cipriani Wall Street. The evening will include a performance by Jessie J.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO:  Hard Rock Cafe redesigned the menus at its locations across the United States and Europe. The 14-month process resulted in 30 new items and 28 modified items from the previous menu, along with new tabletop items such as plates, glasses, and serving dishes.

TORONTO:  Today, Hotels.com will launch a massive outdoor advertising campaign by taking over the Dundas subway station. The activation complements a larger campaign that includes social media activations, email marketing, and online videos.

WASHINGTON, D.C.:  The American Society of Association Executives Springtime Expo ’14 is May 15 at the Walter E. Washington Convention Center.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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