The event was one of the most celeb-studded of the festival, drawing Rachael Ray, Giada de Laurentiis, Alain Ducasse, and Miami Heat player Chris Bosh. But any guest could put themselves in the picture, thanks to a step-and-repeat photo set-up provided by sponsor Ocean Drive magazine.
Evian was on hand to keep guests hydrated, but most went straight for the sweets, including so-called “DECOdent” cupcakes by Colette Peters, cardamom pistachio cake from Duff Goldman, and Godiva’s 10-tier dark chocolate cake layered with Godiva chocolate ganache and covered with chocolate fondant.
A few hours into the party, Shake Shack delivered burgers and fries so guests could cut the sweetness of the desserts.
“Let Them Eat Cake provided the perfect platform for Moët Hennessy USA to showcase our brands to an affluent and upscale consumer,” said Julie Andersson, the champagne purveyor's consumer development manager for the Southeast region. “We featured some of our newest brand innovations, including Moët & Chandon Ice Imperial, Belvedere Pink Grapefruit Vodka, and our new formula, 10 Cane Rum.”
Logistics and delivery of the cakes for the event was handled by FedEx.