May 9, 2013: Prince Harry's U.S. Agenda, Inside a Hedge Fund Conference, Why Brands Love Flash Mobs

1. PLANS FOR PRINCE HARRY'S U.S. VISIT: The British prince begins a weeklong U.S. visit today in Washington. The agenda includes a visit to an anti-landmine photography exhibition from Halo Trust, dinner with the British ambassador, and a tour of a New Jersey community devastated by Hurricane Sandy. He will also attend the Wounded Warrior Games in Colorado and a polo match in Connecticut. New York Daily News: “It’s his first stateside travel since last August, when Harry was pictured cavorting naked in a Vegas hotel suite, surrounded by scantily clad women. … Now he’s ready to pick up his princely duties again—but on a trip with a decidedly military theme.”

2. INSIDE A HEDGE FUND CONFERENCE: Around 1,800 Wall Street hedge funders have come to Las Vegas for Anthony Scaramucci's SkyBridge Alternatives Conference. New York TImes: “The SALT conference, too, grew out of the financial crisis. After President Obama warned Wall Street banks in early 2009 against throwing junkets on the taxpayers’ dime, several banks canceled their Las Vegas conferences. Mr. Scaramucci decided to fill the void, holding the first SALT conference at the Wynn, with 400 people in attendance. SALT has become the main engine of the SkyBridge marketing machine, though Mr. Scaramucci is quick to point out that it is not a SkyBridge event but an industrywide conclave. The conference is profitable, he says, but not as profitable as it would be if its organizers did not pour so much money back into it, paying top dollar for prominent speakers among other expenses.”

3. WHY BRANDS LOVE FLASH MOBS: Flash mobs, the gatherings of people often performing a surprise dance, have gone commercial, with brands such as Nike, Oscar Mayer, and Ford Motor Company paying as much as $10,000 to professional groups to entertain at trade shows, meetings, and product launches. Wall Street Journal: “The positive feelings people get when watching flash mobs are often 'transferred to the brand responsible for creating the experience,' says Brad Haley, chief marketing officer of CKE Restaurants Inc., parent company of Carl’s Jr. It staged a 2011 flash mob that included a funky-chicken dance at a minor-league baseball game in Visalia, California, to tout a new line of chicken sandwiches.”


BOSTON:  Legal Sea Foods in Chestnut Hill will host a multicourse Chilean wine dinner May 13-June 9. Menu items will include littleneck clam ceviche, shrimp empanadas, and roasted lamb shoulder.

CHICAGO:  Hosted by Ben Lyons, Yahoo On the Road is a national tour program that engages consumers with entertainment and music. The tour comes to Chicago on Saturday.

AlliedPRA Chicago was named the official destination management company of the Americas Incentive, Business Travel & Meetings Exhibition June 11-13 at McCormick Place.

Caffé Olivia will open on Ohio Street Beach this weekend, weather permitting. With cocktails on tap and Mediterranean-inspired fare, the beachfront venue has private cabanas for 10.

Downton Prairie Avenue, a Downton Abbey-themed event, is June 7 at Keith House. Guests are encouraged to don period costume for a five-course dinner with 1920s-inspired fare.

The Randolph Street May Market Garden Party Extravaganza is May 24. Guests will shop vintage goods from more than 250 vendors; there will also be heavy appetizers from BellyQ and cocktails from Market Bar.

LAS VEGAS:  The District at Green Valley Ranch's free summer film series the Outdoor Picture Show returned May 3 and will run 50 family films through October. This year's lineup includes Tarzan, Finding Nemo, and Peter Pan.

LOS ANGELES:  The 12th annual Chrysalis Butterfly Ball is June 8 at a private estate in Brentwood. New Girl's Max Greenfield will host the event and leaders from the film and TV industry will be honored.

Cory Martin Events has moved to a new office in Beverly Hills at 9615 Brighton Way. The new office number is 310.273.8456.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  The California chain Umami Burger will open a South Beach location tomorrow.

NEW YORK:  Relish Catering and Event Planning will cater the Fox News Broadcasting upfront party Monday at Wollman Rink in Central Park.

Canard Inc. is catering and producing the annual Brick Church Spring Benefit “Casablanca Nights” May 9. The event for 300 guests will serve Moroccan hors d'oeurves and themed cocktails in Watson Hall at the Brick Church.

Local event listings from Masterplanner:

ORLANDO:  Universal Orlando Resort is expanding the Wizarding World of Harry Potter. The new area will be known as Diagon Alley and will be located within Universal Studios Florida theme park, adjacent to the Harry Potter attraction, which is in Universal's Island of Adventure. Guests will travel between the two areas on a new “Hogwarts Express.” Diagon Alley will bring to life “experiences and places found in and around London” and will include shops, a restaurant, and attractions inspired by the books and movies. It's scheduled to open in 2014.

TORONTO:  On Tuesday, Yonge-Dundas Square will host an “upside-down circus” to raise money for the Children's Miracle Network. Hosted with Dairy Queen and Kit Kat, the public event will offer mini Kit Kat Blizzards, as well as acts from acrobats, stilt walkers, and contortionists.

WASHINGTON:  The Restaurant Association Metropolitan Washington is launching a speaker series with a breakfast networking event Tuesday at the Hamilton Live. Speakers will include Hilda Staples, co-owner of Volt, Range, LunchBox, and Family Meal; Casey Taylor Patten, owner of Taylor Gourmet and Steak & Ice; and Tom Meyer, president of the Clyde’s Restaurant Group. A portion of ticket sales will benefit DC Central Kitchen and Nourish Now. 

The Washington Monuments Luncheon, presented by the Alzheimer’s Association National Capital Area Chapter, is today at the Grand Hyatt Washington. About 300 guests are expected for the event, which includes a reception, silent auction, luncheon, and program.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Jenna Berris, Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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