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1. Diesel Wraps International Music Tour With Kid Cudi, Santigold

2. French Winery Celebrates Annual Harvest's Uncorking With Hippie-Themed Luncheon

3. Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

4. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

5. SIR Miami: Music Rental Company Opens Four-Acre Headquarters to Events

6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Readers Opting for iPods Over DJs

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Budweiser

EVENT INTELLIGENCE 06.02.09 9:00 AM

Guerrilla Marketing Guide: Where to Stage Stunts in Six Cities

Tennis pros Venus Williams and Andy Murray stopping traffic in Miami
Photo: Getty Images

Chicago
Where to Go: One of the Windy City’s most iconic locales, the Daley Center, allows marketers to reach consumers—including the lunching masses—under the watchful eye of a 50-foot untitled Picasso sculpture. A few blocks northeast, and just outside the Loop, is Pioneer Court. The petite, extremely busy plaza sits where the Chicago River meets Michigan Avenue and sees most of the 40 million tourists who visit Chicago annually.
What It Takes: The Daley Center’s plaza is owned by MB Real Estate (312.603.7981), which prices permits individually. Pioneer Court is controlled by the Equitable Life Insurance Company and the Chicago Tribune Company, but any event using the streets around it would require permits from the City of Chicago (Office of Special Events, 312.744.0626). Months of red tape and a 28-page application packet might persuade you to go guerrilla instead.
Recent Stunt: When More put future first lady Michelle Obama on its October 2008 cover, the magazine deployed 100 readers to the streets around Pioneer Court to pose with issues—and it didn’t spend a penny on permits.
Who Can Help: Based in Chicago, Legacy Marketing Partners has earned a lot of attention from experiential campaigns like the Stoli Hotel and the mobile Burger King/NFL Challenge. MORE >>

Guerrilla Marketing, More Magazine, Sony, DirecTV, Budweiser, Ikea, Ikea, Sony Ericsson

EVENT REPORT 01.22.09 4:45 PM

Budweiser Brings 20-Foot Plane to Yonge-Dundas Square for Super Bowl Contest

Contestants in the Budweiser competition
Photo: BizBash

FROM TORONTO A replica of the Bud Plane touched down in Yonge-Dundas Square Thursday for Budweiser's Hands on a Plane event—a five-hour competition involving 25 football fans who had the chance to win a trip to the Super Bowl. "Our contestants today will be vying for the ultimate football experience," Ben Seaton, associate brand manager for Budweiser, said in an interview prior to the start of the event. Competitors had to complete a range of tasks—throwing a football, kicking a football, and answering NFL trivia questions—while keeping one hand on a 20-foot replica of the Bud Plane. The winner will receive a flight to Tampa, tickets to Super Bowl XLIII, and access to what Bud called V.I.P. Super Bowl parties.

"We wanted to bring that NFL and Super Bowl experience to the streets and to the fans," Seaton said. The Bud Girls, dressed in red parkas, handed out boarding passes for a chance to compete in the event, which kicked off at noon and was scheduled to wrap up at 5 p.m. Onlookers could take part in interactive games in the Budweiser Big Rig, drink an ice-cold Budweiser in a beer garden surrounded by heat lamps, and sample a free lunch courtesy of the Pickle Barrel. MORE >>

Budweiser, Super Bowl, N.F.L., The Toronto Sun, 102.1 The Edge

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