 | Cocktail reception in the zoo's courtyard Photo: Elizabeth Renfrow for BizBash |
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Children’s charity Amigos For Kids’ annual celebrity domino night fund-raiser, sponsored by financial institution ING, took place on Saturday night at exotic zoo Jungle Island. Through print, radio, and television advertising sponsorships, the event had grossed about $300,000—in line with last year's post-event tally—before the doors even opened on Saturday night.
“The bottom line is what you net, and the great thing about this year is that we are going to net more than last year,” said Amigos executive director, Rosa Plasencia. Final numbers confirmed the event had a 21 percent increase in the net amount going to the charity.
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Amigos For Kids, ING, Clear Channel, NBC6 WTVJ, Univision, TeleFutura, Dewer’s, Nike, Neilson Company, Carnival Cruise Lines, Burger King, Ford Motor Company, Macy’s, Bacardi, Miami magazine |