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1. 6 New Venues for Miami Holiday Parties

2. Diesel Wraps International Music Tour With Kid Cudi, Santigold

3. French Winery Celebrates Annual Harvest's Uncorking With Hippie-Themed Luncheon

4. Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

5. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

6. SIR Miami: Music Rental Company Opens Four-Acre Headquarters to Events

7. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

8. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

9. 8 Handy Gifts for Meeting Attendees

10. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Jim Beam

Q & A 07.23.09 10:57 AM

Jim Beam's Kelly Doss Works With Kid Rock to Promote New Whiskey

Onstage brand activation on Kid Rock's Rock and Rebels tour
Photo: Courtesy of Red Stag by Jim Beam

FROM CHICAGO As senior director of bourbon and whiskeys at Beam Global Spirits and Wine Inc., Kelly Doss is responsible for growing the beverages' brand awareness in the U.S. This summer, Doss is overseeing the launch of Red Stag by Jim Beam, a new, cherry-flavored whiskey that hit shelves in June and is being promoted through Kid Rock's 25-city Rock and Rebels tour—and benefiting Operation Homefront, a nonprofit organization that provides services for troops and their families. Shortly after the product's launch, we spoke to Doss about the strategic alliance between the charity, the musician, and the liquor.

What is Jim Beam's involvement with Operation Homefront? How is Kid Rock involved?
Last year, Jim Beam donated approximately $250,000 to Operation Homefront through corporate donations, local market events, and support from distributors and retailers. This summer, 50 cents from every Kid Rock ticket sold will be donated to Operation Homefront to fund emergency aid, moving assistance, computer programs, and care packages in local chapters. And we give a number of the V.I.P. tickets that Kid Rock and his team provided us directly to soldiers that are returning home—we're trying to give them and their families a very positive experience as they work to resettle after duty. MORE >>

Jim Beam, Kid Rock, Operation Homefront

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