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News Archive for Lamborghini America LLC

EVENT REPORT 06.29.09 2:17 PM

Lamborghini Partners With the Setai and Chloé to Launch New Sports Car

Chloé's fashion show
Photo: Elizabeth Renfrow for BizBash

Lamborghini America partnered with the Setai hotel on South Beach and clothing label Chloé to tout its new Gallardo LP 560-4 Spyder on Thursday night. For the car’s first launch party—others are being planned in Los Angeles and New York later this summer—Lamborghini combined the event with the Setai's weekly Serenity Thursdays party, which typically garner 500 attendees, and last week saw an additional 300. To draw extra attention to the free event, production company 3B Productions parked one of the new sports cars in the hotel’s driveway and another in the lobby.

“Lamborghini is an extremely high-end brand oriented to design, and the Setai is extremely high-end with [unique] design, so the layout of the hotel is exactly what we’re looking for as a venue to get the people that are interested in learning more about our product,” said Daniele Fancello, regional manager for Lamborghini, who is coordinating the car’s launch with the brand’s Los Angeles-based event marketing and public relations firm Luxe Communications. MORE >>

Lamborghini America LLC, Chloé, Taittinger, TY KU

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