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1. Diesel Wraps International Music Tour With Kid Cudi, Santigold

2. French Winery Celebrates Annual Harvest's Uncorking With Hippie-Themed Luncheon

3. Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

4. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

5. SIR Miami: Music Rental Company Opens Four-Acre Headquarters to Events

6. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

7. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

8. 8 Handy Gifts for Meeting Attendees

9. Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

10. Poll Results: Readers Opting for iPods Over DJs

FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online

Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Macy's

TREND SPOTTED 11.26.08 10:00 AM

Disco, Rock, and '80s Pop Influence Entertainment, Menus, and Decor

Dancers showed off their moves at a M.A.C. Cosmetics' Gold Fever event in Toronto.
Photo: Andreas & Co.

MORE >>

Aussie Hair Cair, Tiffany, Macy's, Cyndi Lauper, MC Hammer, Collaboraction, YouthAIDS, Diffa, Absolut, Diesel

EVENT REPORT 10.06.08 2:20 PM

Coty Launches Mobile Lounge to Promote Gwen Stefani Fragrances

The inside of Coty's Harajuku Lovers Fragrance Lounge
Photo: Courtesy of Coty Prestige

FROM TORONTO The four Harajuku girls Gwen Stefani employed for her 2004 solo tour weren't around to promote the new Harajuku Lovers fragrances in Canada—but they were emulated by models dressed in short skirts and pigtails as part of manufacturer Coty Prestige's traveling Harajuku Lovers Fragrance Lounge, which visited several locations in Toronto and Montreal from Thursday to Saturday. They also inspired Stefani's new fragrances, with each of the four girls, plus Gwen, representing one of the five scents.

"The fragrances are really fun, and we wanted to get the girls involved in the event," said Kim Husted, director of marketing at Coty Canada. The lounge—held in the Jam Van, a 24-foot vehicle designed for experiential marketing events—promoted the new scents in high schools, malls, movie theatres, and nightclubs in Toronto and Montreal over the three-day period. The mini tour started October 2 with a media preview. MORE >>

Coty Prestige, Gwen Stefani, Harajuku Lovers, Shoppers Drug Mart, Macy's, L.A.M.B.

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