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FROM NEW YORK

Morgan Loft Penthouse: Temporary Venue for Holiday Season

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Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

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American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

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3 Ideas for Stylish, Eco-Friendly Events

News Archive for Museum Of Modern Art

EVENT REPORT 11.19.09 12:06 PM

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

Burton-esque hedging around MoMA's bar
Photo: Jessica Torossian for BizBash

FROM NEW YORK Now in its second year, the Museum of Modern Art hosted its annual film benefit Tuesday night. The gala raised $800,000 for MoMA's department of film, honored director Tim Burton, and kicked off an exhibition of his work with decor inspired by more than two decades worth of movies.

A crowd of 240—including event co-chairs Johnny Depp and Helena Bonham Carter, as well as Danny DeVito, Brooke Shields, and Gabourey Sidibe—joined the director for cocktails, a short presentation, and dinner, before the museum lobby opened for a less exclusive after-party. MORE >>

Museum of Modern Art, Museum of Modern Art Film Benefit, Tim Burton, Johnny Depp, Helena Bonham Carter

INFLUENCES 03.03.09 9:00 AM

Talking to Doug Jaeger, the Adventurous Marketer Who Ticked Off MoMA Last Week

Doug Jaeger
Photo: Gary Sloan

Last week Doug Jaeger teamed up with New York graffiti artist Poster Boy to reimagine a Museum of Modern Art marketing campaign he had helped conceptualize—but the ordeal didn't sit well with MoMA. Before all this, and Jaeger lost his position with the museum, we interviewed him for our next magazine issue. Here's what he had to say.

As founder, C.E.O., and creative director of New York-based branding and marketing ﬁrm TheHappyCorp and its offshoot LVHRD (pronounced “live hard”), Doug Jaeger generates unique ideas for events that explore new ways for people to interact and think creatively. Funded by a mix of sponsorship and ticket sales, his events include competitions that pit people from ﬁelds like fashion and architecture against each other and “cell phone lockdowns,” where guests either surrender their phones for the evening or rely solely on text messages to communicate. In March, an “un-conference” called WRK/PLY will explore the intersection of work and recreation. Jaeger is also the recently installed president of the Art Directors Club, and works with the Museum of Modern Art’s marketing advisory committee to help attract young, creative audiences to the museum.

You seem to do these events just for fun. What do guests take away from your events?
What we’re trying to do is inspire people by getting them connected to others in different fields. We’re trying to cultivate a cross-pollination between various disciplines in a way where one of those professions is showcased. The formula overall that we used to get where we are was to create competitions for people who were innovative in their fields, that got people who are the best at what they do to socialize; and from there, we built our audience. MORE >>

Museum of Modern Art

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