| EVENT REPORT 07.22.09 2:33 PM |
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SwimShow Exhibitors Forgo Traditional Booths, Create Pop-Up Boutiques
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 | Swimwear company A. Che's booth at SwimShow
Photo: Alexis Corchado for BizBash |
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The Swimwear Association of Florida’s SwimShow 2010, at more than 250,000 square feet the largest swimwear trade show in the country, wrapped up yesterday at the Miami Beach Convention Center. The four-day show attracted about 10 percent fewer buyers and retailers than last year, though final numbers have yet to be determined. The 27th annual event began on Saturday with a presentation by a senior editor from fashion forecasters WGSN Creative Intelligence that afternoon followed by a kickoff event at the Setai that night. On Sunday evening, Centerplate catered a cocktail party and fashion show in one of the center's smaller exhibit halls.
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Swimwear Association of Florida, Ed Hardy, Betsey Johnson, Nike, O’Neill, Luli Fama, Flora Bella, True Religion Swimwear, A. Che, Body Glove, Tarra Grinna, Vix, Agua de Coco, Jessika Allen |
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| EVENT REPORT 06.23.09 12:20 PM |
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Amigos for Kids Domino Night Surpasses Last Year's Fund-Raising Dollars
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 | Cocktail reception in the zoo's courtyard
Photo: Elizabeth Renfrow for BizBash |
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Children’s charity Amigos For Kids’ annual celebrity domino night fund-raiser, sponsored by financial institution ING, took place on Saturday night at exotic zoo Jungle Island. Through print, radio, and television advertising sponsorships, the event had grossed about $300,000—in line with last year's post-event tally—before the doors even opened on Saturday night.
“The bottom line is what you net, and the great thing about this year is that we are going to net more than last year,” said Amigos executive director, Rosa Plasencia. Final numbers confirmed the event had a 21 percent increase in the net amount going to the charity.
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Amigos For Kids, ING, Clear Channel, NBC6 WTVJ, Univision, TeleFutura, Dewer’s, Nike, Neilson Company, Carnival Cruise Lines, Burger King, Ford Motor Company, Macy’s, Bacardi, Miami magazine |
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| NEWS 08.29.08 8:00 AM |
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Nike Arranges 10K Race in 25 International Cities on a Single Day
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This weekend will mark—in addition to the unofficial end of summer—a huge logistical feat known as the Nike Human Race, choreographed races in 25 cities on multiple continents on a single day. The first 10K run will kick off in Taipei, and the last will take place Los Angeles. The event will benefit various charities dealing with global issues, such as the World Wildlife Fund, Lance Armstrong Foundation, and UN refugee campaign Ninemillion.
“This is going to be the world's largest running event and [will] provide a global connection point for every athlete,” said Nike media relations manager Jacie Prieto. “We have planned the cities based on the best geographical locations to showcase some of the most famous landmarks and unique race courses in the world. Runners in Istanbul will cross the bridge connecting Europe to Asia. Taipei's course will wind past the Taipei 101—one of the world's tallest buildings.”
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Nike, Nike Human Race |
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| THE SCOUT 05.01.08 1:35 AM |
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Brooklyn Design Firm Takes a Hands-On Approach to Invitations
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 | A custom invitation by Melangerie Inc.
Photo: Courtesy of Melangerie Inc. |
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FROM NEW YORK
Brooklyn-based graphic design firm Mélangerie Inc. offers a wide range of services for events, including decor, invites, and favors. Since opening their business last October, co-owners (and School of Visual Arts alums) Elana Dweck and Julie Tinker have worked on private and corporate projects including a Marie Antoinette-themed table with Chestnuts in the Tuileries for the recent Horticultural Society of New York gala and a three-dimensional invitation for an event at Nike’s 2008 Women in Sports Media summit in Los Angeles. Although the designers tailor the look of each project to fit their clients' needs, Dweck describes their aesthetic as “whimsical yet refined.” The team does most of its work in house, by hand, but offers design consultation for events throughout the U.S. and Canada and ships its paper goods and favors.
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Nike |
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| EVENT REPORT 02.20.08 12:14 PM |
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TNT, Wrigley's, Playboy Flock to NBA All-Star Weekend
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 | Common performed at ESPN the Magazine's party.
Photo: Steve Kashishian |
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Dubbed by "a mini Super Bowl" by more than one planner, the NBA All-Star Game and its surrounding festivities descended upon New Orleans last weekend, bringing along an entourage of piggybacking events. Catering to the bevy of athletes in town (who weren’t nearly as stressed as, say, the Giants or the Patriots were in Arizona), planners from entities such as Playboy, ESPN the Magazine, and Wrigley’s enticed with big-name performances, high-profile guests, and intimate late-night parties.
Turner Sports vice president of event marketing Janet Abbazia bucked the Super Bowl's trend of booking rappers, instead booking Barenaked Ladies to perform at the annual NBA on TNT Celebration Party, held at House of Blues on Saturday. “We always look at our audience, and while the NBA demographic may be different, the people attending our event are businesspeople covering a wide range of ages, so we tried to find a band that appealed to everyone,” she said, adding that the event grew this year, hosting some 1,600 guests (compared with last year’s 1,200).
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N.B.A., Playboy, ESPN the Magazine, Jordan Brand, Nike, Crown Royal, Wrigley's Doublemint, Miller Beer, Old Spice, Gatorade, American Express, BET Networks |
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