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1. 6 New Venues for Miami Holiday Parties

2. Diesel Wraps International Music Tour With Kid Cudi, Santigold

3. French Winery Celebrates Annual Harvest's Uncorking With Hippie-Themed Luncheon

4. SIR Miami: Music Rental Company Opens Four-Acre Headquarters to Events

5. Art Basel Preview: New Convention Center Layout, Giant Beach Structure for Audi

6. How Do You Make Staffers Feel Appreciated—at Little or No Cost?

7. Poll Results: Informal Nights Out Make Most Appropriate 2009 Holiday Parties

8. New Moon Premiere Beckons 10,000 People and 2 Live Wolves

9. MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

10. Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

FROM NEW YORK

Sustainable Label Opens SoHo Pop-Up With Community Center Sensibility

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Masked Raconteurs Tell Tales at Moth Ball, and I Have a Blast

Gap, Banana Republic, American Eagle Open Stores With Musical Performances

MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute

3 New Hotel Restaurants for Business Entertaining, Private Groups

Nintendo Launches New Mario Game With Look Back at Franchise History

Scripted Models Play Up Key Notes at Victoria's Secret Fragrance Preview

Ad Age Looks to Boost Conference Interaction With Beer Tasting, Lounge Seating

More Photos From Louis Vuitton's Garden-Style Launch: Life-Sized Trees, Mounds of Mums

FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

Us Weekly Takes to Voyeur With Scantily Clad Models, Burlesque Feel

6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

MOCA Gala Spawning Arty Online Auction—Including Gehry's Hat for Gaga—Through November 30

Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Swimwear Association Of Florida

EVENT REPORT 07.22.09 2:33 PM

SwimShow Exhibitors Forgo Traditional Booths, Create Pop-Up Boutiques

Swimwear company A. Che's booth at SwimShow
Photo: Alexis Corchado for BizBash

The Swimwear Association of Florida’s SwimShow 2010, at more than 250,000 square feet the largest swimwear trade show in the country, wrapped up yesterday at the Miami Beach Convention Center. The four-day show attracted about 10 percent fewer buyers and retailers than last year, though final numbers have yet to be determined. The 27th annual event began on Saturday with a presentation by a senior editor from fashion forecasters WGSN Creative Intelligence that afternoon followed by a kickoff event at the Setai that night. On Sunday evening, Centerplate catered a cocktail party and fashion show in one of the center's smaller exhibit halls. MORE >>

Swimwear Association of Florida, Ed Hardy, Betsey Johnson, Nike, O’Neill, Luli Fama, Flora Bella, True Religion Swimwear, A. Che, Body Glove, Tarra Grinna, Vix, Agua de Coco, Jessika Allen

Q & A 06.18.09 4:00 PM

SwimShow Director Brings on New PR Firm, Trims Show Length to Cut Costs

SwimShow executive director Judy Stein
Photo: Courtesy of Swimwear Association of Florida

The Swimwear Association of Florida’s annual SwimShow is the largest swimwear trade show in the country, with more than 2,500 lines represented. Originally encompassing 100,000 square feet of exhibit space at the Miami International Merchandise Mart when it was founded, the show moved to the Miami Beach Convention Center in 2004 and now has more than 250,000 square feet of exhibit space for its 27th annual show, which is scheduled to take place July 18 through July 21. Along with returning labels such as Max Mara, Diana von Furstenberg, and Billabong, multiple new European labels will use the show to launch in the United States. SwimShow executive director Judy Stein spoke with us about the grassroots marketing efforts that have helped her continue to grow the trade show, despite economic setbacks.

How do you promote the show to potential exhibitors and attendees?
Our direct mail, advertising, and marketing campaigns assure them that this is one-stop shopping. There’s no way at a regional market that they’ll be able to see the caliber and variety of lines that are at the show, so if they’re in the swimwear industry, this is the trade show they need to come to. We’re constantly pounding the pavement to make sure we bring in the resources that we feel our retailers want, which is based on word of mouth and what we read about in publications. Having a new [exhibitor] come on board is something that’s exciting to us—we know the retailer will be excited as well. MORE >>

Swimwear Association of Florida, Max Mara, Diana Von Furstenburg, Billabong, City of Miami Beach, Greater Miami Beach Convention and Visitors' Bureau

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