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3. Fund-Raising Scavenger Hunt Pairs Miami Philanthropists With Celebrities

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FROM NEW YORK

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FROM LOS ANGELES

American Music Awards Begin With Redesigned Arrivals, End With Downsized After-Party

Bouchon: Thomas Keller in Beverly Hills, With Indoor/Outdoor Dining, Private Room

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6 New Venues for Los Angeles Holiday Parties

New Moon Premiere Beckons 10,000 People and 2 Live Wolves

$4 Million MOCA Gala Breaks Fund-Raising Records

Chrysalis Benefit Cuts Ticket Prices in Half, Draws Same Crowd

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Wende Museum Closes Wilshire for Cold War Anniversary Celebration

3 Ideas for Stylish, Eco-Friendly Events

News Archive for Taittinger

EVENT REPORT 06.29.09 2:17 PM

Lamborghini Partners With the Setai and Chloé to Launch New Sports Car

Chloé's fashion show
Photo: Elizabeth Renfrow for BizBash

Lamborghini America partnered with the Setai hotel on South Beach and clothing label Chloé to tout its new Gallardo LP 560-4 Spyder on Thursday night. For the car’s first launch party—others are being planned in Los Angeles and New York later this summer—Lamborghini combined the event with the Setai's weekly Serenity Thursdays party, which typically garner 500 attendees, and last week saw an additional 300. To draw extra attention to the free event, production company 3B Productions parked one of the new sports cars in the hotel’s driveway and another in the lobby.

“Lamborghini is an extremely high-end brand oriented to design, and the Setai is extremely high-end with [unique] design, so the layout of the hotel is exactly what we’re looking for as a venue to get the people that are interested in learning more about our product,” said Daniele Fancello, regional manager for Lamborghini, who is coordinating the car’s launch with the brand’s Los Angeles-based event marketing and public relations firm Luxe Communications. MORE >>

Lamborghini America LLC, Chloé, Taittinger, TY KU

EVENT REPORT 01.26.09 12:20 PM

SAG Partners With Environmental Media Association for Recycled—and Recyclable—Awards Program

The SAG Awards at the Shrine
Photo: James Sequenzia

FROM LOS ANGELES The stars of the 15th annual Screen Actors Guild Awards show Sunday were, well, the stars, so the design of the awards dinner at the Shrine Auditorium was all about showing off hundreds of them to best effect on camera. That task fell to the team of awards art director Keith Greco of Greco Decor and awards event supervisor Andrea Wyn Schall of A Wynning Event—SAG show regulars who worked with Benn Fleishman, the returning SAG executive in charge of production.

“Our theme is simple, glamorous, elegant, high style,” Schall said. “One thing that's really different about this show is that it's about the actor, so the table is to reflect the actor and make it so that whatever they're wearing will stand out more. The table is secondary. You just see black and silver, neutral, understated." MORE >>

Environmental Media Association, Going Green, SAG, SAG Awards, Award Season, Taittinger

EVENT REPORT 01.28.08 6:56 PM

SAG Awards' Picket-Free 75th Anniversary Gets Luxe Metallic Look

Taittinger's red-carpet moment at the SAG Awards
Photo: James Sequenzia

FROM LOS ANGELES Any nostalgic movie lover can appreciate the glamour of old Hollywood—but no one loves it more than the Screen Actors Guild, which has traditionally asked event planners to evoke the spirit of the movie industry’s golden age come awards time. And with Sunday’s ceremony—the first big bash of this award season—marking the 75th anniversary of the thespians’ union, the watchwords for the evening were old-fashioned elegance and precious metals.

Technically, 75th anniversaries should be celebrated with gifts of diamonds. But gold, silver, and platinum are eye-catching, too, so for the 14th annual Screen Actors Guild awards at the Shrine Auditorium, SAG awards production designers John Shaffner and Joe Stewart designed a stage with a gold backdrop flanked by columns bedecked with gold and silver. Unlike the Motion Picture Arts and Sciences, which seats stars in an auditorium for the Oscars, SAG mercifully feeds its members during the proceedings. So SAG awards art director Keith Greco of Greco Decor was charged with coordinating his tabletop design, which he accomplished with classic golden place settings. MORE >>

SAG, SAG Awards, Award Season, Writers' Strike, Taittinger

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