| NEWS 12.08.08 3:23 PM |
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| Brands Go Mobile for Art Basel Miami Beach |
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| With close to 50,000 artists, V.I.P.s, and art lovers from around the world flooding the Magic City last week for Art Basel Miami Beach, big brands capitalized on the opportunity to showcase their brand and make it mobile. |
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PHOTO GALLERY |
 | Sara Miltzer Gallery presented "Jude Tallichet: Career Retrospective as Charms for a Charm Bracelet" inside a mobile Airstream trailer. The roving exhibition of charm bracelets made several stops throughout the beach, including the Sagamore hotel and Wynwood arts district.
BizBash |
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 | Audi, a sponsor for Art Basel Miami Beach and exclusive automotive sponsor of Design Miami, branded a fleet of vehicles that transported V.I.P.s to exhibits around the city, and that were also positioned outside key exhibits for additional exposure.
BizBash |
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 | With its home base inside the Gansevoort South Hotel, coffee merchant Café Bustelo set up a branded outdoor lounge (with furniture provided Ronen Bar and Furniture Rental) at the Bass Museum of Art, so guests could recharge during the week's slate of events.
Courtesy of Ronen Furniture and Event Rentals |
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 | Fage Total Greek Yogurt maximized its exposure by operating branded pedicabs that transported guests to the first-ever Gen Art Vanguard New Contemporary Art Fair, where the brand was also the presenting sponsor.
MagicalPhotos.com/Mitchell Zachs |
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—Leo Young
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Strategic Security Corp.
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The Impression Group South Inc.
The Impression Group South, Inc. is the ultimate full-service special event, destination management, and video production company that specializes in spectacular product launches. We are staffed by a domestic and international network of experienced professionals who can create and produce cutting edge events that you, your clients, and guests will remember for years to come. More >>
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