| EVENT REPORT 03.16.09 4:15 PM |
PRINT | SEND TO A FRIEND |
|
| Bikini Bonanza |
| Cosmopolitan magazine recruited more than 700 women to pose for its annual Bikini Bash photo shoot in Miami on Saturday. |
|
Cosmopolitan headed to Miami on Saturday for its second annual Bikini Bash at Nikki Beach. The magazine's biggest marketing stunt of the year, the event lured more than 700 bikini-clad locals, tourists, and spring breakers—the first 500 sporting complimentary Shay Todd bikinis—to Miami Beach to spell out C-O-S-M-O for an aerial photograph that will run in the magazine's August issue.
"It's a fun event that brings the magazine to life and allows our readers to interact with the brand as well as have a fun day in the sun," said Jason Cavallo, Cosmo's creative services director. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | More than 700 women participated in the photo shoot on Miami Beach on Saturday.
Photo: Vincent Laforet |
|
|
 | Cosmo "sunscreen ambassadors" held a banner for event sponsor Nivea in front of the women on the beach for the aerial photograph.
Photo: Mitchell Zachs for BizBash |
|
|
 | Nivea and Nufree Beauty offered leg massages in their tent.
Photo: Mitchell Zachs for BizBash |
|
|
 | Nikki Beach's DJ Bruno spun throughout the afternoon.
Photo: Mitchell Zachs for BizBash |
|
|
 | Nikki Beach catered a light lunch of paninis, fruit, salad, and desserts for 50 Nivea guests, including clients and spokeswoman Kristin Cavallari.
Photo: Mitchell Zachs for BizBash |
|
|
 | The mag's "sunscreen ambassadors" (read: shirtless male models) applied airbrush sunscreen to participants throughout the day as part of Cosmopolitan's "Practice Safe Sun" campaign.
Photo: Mitchell Zachs for BizBash |
|
|
 | Nivea spokeswoman Kristin Cavallari posed for photos.
Photo: Mitchell Zachs for BizBash |
|
|
 | Photo participants struck multiple poses during the shoot.
Photo: Mitchell Zachs for BizBash |
|
|
|
|
|
Cosmopolitan recruited participants through advertisements in the February and March issues of the magazine, local radio spots, and a special outreach to seven local universities. "To get the sorority girls to attend we created the Sorority Challenge, where the chapter with the most girls [at the event] would get to take an individual group photo that will appear in the magazine," said Cavallo. In the end, Theta Phi Alpha sorority from Florida Atlantic University took home top honors.
After receiving the final head count, Mark Cheplowitz, president of Wizard of Ah's, organized the participants into their letters in groups of 100 at a time for the photo, which was taken from a helicopter by photographer Vincent Laforet. The group then ran into another formation, this time spelling out N-I-V-E-A, the stunt's main sponsor.
While the shoot took place, the venue catered a light lunch of paninis, salad, grilled veggies, fruit, and dessert for 50 Nivea clients. Their long table on the beach was separated from the main event by the club's signature sheer white curtains.
A beach party for the stunt participants kicked off after the final shot was taken. In addition to music from Nikki's DJ Bruno and a three-song set from singer Leo Gallo, multiple 10- by 10-foot tents on the property's beachfront housed airbrush tattoo artists, meet-and-greet opportunities with Nivea spokeswoman and Laguna Beach alum Kristin Cavallari, David Barton Gym trainers offering free gym memberships and fitness tips, and airbrush sunscreen application from Cosmo's "sunscreen ambassadors'' (translation: shirtless male models). Nivea also partnered with Nufree Beauty to provide leg and back massages in a 20- by 20-foot tent.
Local radio station Y100 broadcast live from the bash throughout the day, along with Cosmo Radio, the magazine's station on Sirius Radio.
—D. Channing Muller
RELATED TOPICS
Cosmopolitan magazine, Nivea
MORE EVENT REPORT STORIES
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Diesel Wraps International Music Tour With Kid Cudi, Santigold
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
More Photos From Sleepless Night: Giant Slingshots, Fire Dancers, Parades
Public Art, Performances Draw 100,000 at Audi-Sponsored Sleepless Night Miami Beach
MORE STORIES ABOUT COSMOPOLITAN MAGAZINE
Invitations With Techie Surprises, Artistic Airs, and Green Ideas
M.C.s Gone Wild: Keeping Talent From Going Off-Book and Out-of-Bounds
MORE STORIES ABOUT NIVEA
Nivea Partners With MTV to Promote Shay Todd Swim Show
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Strike Miami
Strike Miami is a 37,000-square-foot multimedia playground that offers various catering and bar options for any event. It features a sports lounge with seating for 125, a 40-foot bar, a 12-foot projector screen, and 12 Plasma TVs. More >>
EMAIL THIS RESOURCE |
|
1-800-JAZZMAN
An extraordinary sax player & vocalist from New Orleans, Jerry Embree has 25 years experience in the Big Easy and now lives in Orlando. Whether as a solo entertainer or bandleader, he is always a crowd pleaser. More >>
EMAIL THIS RESOURCE |
|
Galaxy Productions-Entertainment
Galaxy Entertainment is a full service company specializing in the spectacular. We provide expert level planning and workmanship to create the utmost success for your function. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
