| EVENT REPORT 04.28.09 4:58 PM |
PRINT | SEND TO A FRIEND |
|
| Change of Address |
| The Latin Builders Association held its annual spring party at a new venue for the first time in the event's 25-year history. |
|
More than 800 people attended the Latin Builders Association’s annual Springtime Soiree Saturday night. Traditionally held at the Italianate Vizcaya Museum and Gardens, the 25th annual event instead took over the two-acre pool deck of the Icon Brickell hotel.
“Vizcaya has been a venue that’s an icon of the community, but we decided the L.B.A. was going to change with the political and economic atmosphere around us, so we changed our location,” said Andreina Figaroa, special events chair for the association. |
|
CONTINUED > |
|
|
PHOTO GALLERY |
 | Two 16-foot bars branded with Johnnie Walker logos served as the focal point of the event space.
Photo: Camilo Rios |
|
|
 | DJ Gimnz and DJ Geeh played Latin and retro music on opposite ends of the two-acre pool deck.
Photo: Camilo Rios |
|
|
 | BG Entertainment models in white makeup and tall white wigs posed for pictures throughout the night.
Photo: Camilo Rios |
|
|
 | Models dressed in black leotards, fishnet stockings, and hats (in homage to the Johnnie Walker icon) posed for photos in the V.I.P. area.
Photo: Camilo Rios |
|
|
 | Nuvo sparkling liqueur also sponsored the event.
Photo: Camilo Rios |
|
|
 | Ronen Bar also supplied two mirrored bars that Wow Factor branded with the Johnnie Walker logo.
Photo: Courtesy of Ronen Bar and Furniture Rental |
|
|
|
|
Figueroa reached out to Wow Factor Marketing Group to design the "Come Out and Play with L.B.A.” event. In an effort to bring some of Vizcaya’s ambience to the new poolside location, Wow Factor hired six entertainers in 16th-century Venetian garb to mingle with the crowd and pose for pictures. DJ Gimnz and DJ Geeh played two different styles of music, Latin and retro, simultaneously on opposite ends of the deck throughout the night.
Johnnie Walker Black was the event's main sponsor, helming seven bars positioned around the deck. Ronen Bar and Furniture Rental built two 16-foot black acrylic bars branded with oversized Johnnie Walker logos on each. Situated between two of the venue’s three pools, the bars, with an overarching truss system of lights, served as the focal point for the event.
Around midnight, the approximately 100 guests still at the party made their way up to the rooftop lounge Club 50 for the official after-party.
—D. Channing Muller
RELATED TOPICS
Latin Builders Association, Johnnie Walker, Nuvo
MORE EVENT REPORT STORIES
MoMA Gets Suitably Whimsical and Macabre for Tim Burton Tribute
Diesel Wraps International Music Tour With Kid Cudi, Santigold
New Moon Premiere Beckons 10,000 People and 2 Live Wolves
More Photos From Sleepless Night: Giant Slingshots, Fire Dancers, Parades
Public Art, Performances Draw 100,000 at Audi-Sponsored Sleepless Night Miami Beach
MORE STORIES ABOUT JOHNNIE WALKER
Events and Pop-Ups Are a Boon to Troubled Retail Real Estate—and Vice Versa
| More Suppliers/Venues to Consider |
ADVERTISEMENT |
|
|
|
Wolfgang Puck Grand Cafй, Downtown Disney
Enjoy the variety of three dining options! The dining room offers legendary cuisine with lakefront views, for an upscale fine-dining experience. More >>
EMAIL THIS RESOURCE |
|
The Design Group of Miami
From inception to after-party, The Design Group is a distinctive event management, design, production, multimedia and marketing solutions company based in South Florida, with worldwide mobility. Our diverse team of professionals specialize in services including, theme decor, set design, custom carpentry, cut and sew fabrication, custom linens and table tops, florals, entertainment and show design, audiovisual, and destination and concierge services. More >>
EMAIL THIS RESOURCE |
|
Stage Audio & Lighting Productions
Stage Audio & Lighting Productions is a full-service production company that serves all of Florida, the Caribbean, and venues throughout the U.S. Since 1978, SALP has provided high-quality audio and lighting systems, staging, video coordination, and technical support for meetings, conventions, and concerts. More >>
EMAIL THIS RESOURCE |
| |
|
|
|
|
|
|
|
