| THE SCOUT 06.10.09 9:00 AM |
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| Creating (and Sending) Video Messages With MeTV |
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MeTV was used at the opening of the modern wing at the Art Institute of Chicago in May.
Photo: Courtesy of Creative Media Sciences
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MeTV is an interactive video unit that enables guests to capture and share messages with friends and family about their experience at an event. The Chicago-based Creative Media Sciences launched the system in the M.A.C. Cosmetics Backstage Lounge at Mercedes-Benz Fashion Week in New York earlier this year and has since provided screens for events in Chicago, Houston, and Toronto. The unit includes a 22-inch Hewlett Packard flat-panel touch-screen display that enables event guests to capture a 30-second video of themselves, which they can then email to friends or upload to social media sites like Facebook. The email messages can be configured to include event details and information about sponsors. Videos can also be broadcast during the event or used in a marketing campaign following the event. Units cost $5,000 to $7,000 to rent—which includes the software development for the event, customization of the video messages, and an event host to guide guests through the process.
—Susan O'Neill
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