| EVENT REPORT 06.19.09 3:11 PM |
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| Fiscally Conscious |
| Due to the economy, Gen Art omitted the fashion show portion of its annual Shop Miami event this year. |
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Gen Art’s annual Shop Miami event brings fashion-focused residents to the Moore Building every summer for discounted goods created by local emerging designers. While about 1,000 people turned out last night as expected, the event’s regular format changed from last year with the omission of its fashion show.
“We scaled back [this year] and really wanted to focus on the designers since it is a tough economic environment,” said Gen Art’s Miami regional director of events, Andrea Aberegg. “This way the attention is all on [the designers].” |
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PHOTO GALLERY |
 | Nail technicians from Miami Beach's Lace Nail Lab provided manicures throughout the night.
Photo: Claudio Lovo for BizBash |
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 | A swimsuit model representing Amaya Swimwear passed out flyers about the company to guests.
Photo: Claudio Lovo for BizBash |
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 | Bubble Miami provided the black and white couches for the V.I.P. lounge sponsored by vodka company 42 Below.
Photo: Claudio Lovo for BizBash |
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 | Degree Fine Fragrances provided samples of its three new antiperspirant and body spray scents at the branded tables in the middle of the atrium.
Photo: Claudio Lovo for BizBash |
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 | SmartWater gave away free bottles of water at the back entrance to the building.
Photo: Claudio Lovo for BizBash |
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 | New Image Productions projected Gen Art's logo onto the wall behind the press check-in desk.
Photo: Claudio Lovo for BizBash |
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 | Representatives from sponsor Cafe Bustelo served coffee drinks on the first floor.
Photo: Claudio Lovo for BizBash |
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The doors opened an hour early for a special reception and preview for 450 V.I.P. ticket holders who paid $40 for early entry, compared to the regular $20 for general admission. The 48 designers participating this year, eight more than in 2008, displayed their wares—all marked 20 to 30 percent off the original price—throughout the three-story building.
Event sponsors SmartWater and Café Bustelo served water and coffee drinks, respectively, from their stations on the first floor. Title sponsor Degree Fine Fragrances took over the middle of the first-floor atrium with three displays for the company’s newest antiperspirant and body spray scents— Delicious Bliss, Sexy Intrigue, and Classic Romance. Brand representatives gave away free sample sizes of each scent.
Vodka company 42 Below created a private lounge on the second floor for V.I.P. ticket holders and Ménage a Trois winery served its white, red, and rosé wines from a sponsored bar nearby. On the third floor, Lace Nail and Beauty Lab once again sponsored a hand massage and manicure station, which had a waiting list.
Set nightclub on South Beach hosted the official after-party with complimentary drinks for Shop Miami ticket holders from 11 p.m. to midnight.
Miami magazine, Plum TV, and Citi Bank also sponsored the event.
—D. Channing Muller
RELATED TOPICS
Gen Art, SmartWater, Café Bustelo, Degree Fine Fragrances, 42 Below, Ménage a Trois, Miami Magazine, Plum TV, Citi Bank
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