| EVENT REPORT 07.27.09 2:21 PM |
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| Suite Life |
| HBO and W South Beach hosted a cocktail party to unveil the property's Entourage-themed poolside bungalow. |
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Entourage star Adrian Grenier revealed the new Entourage Bungalow at the W South Beach last Thursday with a private cocktail party in the property’s Grove garden for nearly 500 guests. The bungalow is the flagship location for the new Entourage Experience vacation package offered by the hotel chain in conjunction with HBO.
The partnership is the result of close ties between people at HBO and one of the hotel’s three owners, Investcorp, in New York. “We got the call [from Investcorp] that HBO and Civic [Entertainment Group] were looking for an opportunity to launch season six [of Entourage] with something cool and unique, and since we were opening in July and the season was being launched in July, it was just a great marriage of brands,” said the hotel’s general manager, Eduardo Fernandez. |
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PHOTO GALLERY |
 | Grey Goose sponsored the bars at the party, serving drinks like the Grey Gatsby, a dry martini named for Entourage's lead character's latest movie, Gatsby.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | Heineken provided its beer on tap on the rooftop of the bungalow.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | 3B Productions created a polystyrene Entourage sign and placed it within the bushes of the W's Grove area.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | A wall of TVs played promotional footage for the show's sixth season throughout the event.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | The bungalow's bedroom features a fur blanket, Veuve Clicquot champagne bottles, and a director's chair branded with the show's name.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | Partygoers played PlayStation3 in the living room of the bungalow.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | Adrian Grenier opened a bottle of champagne on the balcony of the bungalow for the official unveiling alongside costars Perrey Reeves and Rex Lee.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | Chefs from the hotel's Soleá restaurant prepared sushi on the first floor of the bungalow.
Photo: Pedro Galvez/PGM Studios for BizBash |
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 | Posters of Entourage character Vince Chase's movies lined the walls of the stairwell in the bungalow.
Photo: Pedro Galvez/PGM Studios for BizBash |
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The event served as a kickoff for a national Entourage-centered campaign between HBO and W hotels. Over the next two months, 30 W hotels will offer an Entourage-themed promotion, which includes a suite, bottle of champagne, and DVD set of the show’s most recent season. Additionally, the hotels will also have an on-demand channel dedicated to the series that’s accessible free of charge through the end of the campaign.
W South Beach interior designer Anna Busta of Studio B Design worked with HBO and New York-based Civic Entertainment Group to design the three-story Miami poolside bungalow, which 3B Productions helped execute, to reflect the Entourage characters’ Hollywood lifestyle. The bungalow has Sony PlayStation3 and PlayStation Portable gaming systems, a mural on one wall reminiscent of the palm tree wallpaper at the Beverly Hills Hotel, a small rooftop pool with lounge furniture from Room Service Furniture and Event Rentals, and drinks provided by Grey Goose Vodka and Heineken, all of which will remain in the suite through the end of the promotion.
Grenier’s fellow cast members Rex Lee and Perrey Reeves also stopped by the event for interviews with local media and pictures on the bungalow’s balcony with Grenier. Soleà restaurant set up food stations on the first and third floors of the bungalow, serving sushi as well as chicken and shrimp skewers. DJ Berrie (booked through dGi Management) performed from his copper DJ booth in the Grove until nearly 11 p.m., an hour later than scheduled.
—D. Channing Muller
RELATED TOPICS
W Hotels, Starwood Hotels, HBO, Entourage, Investcorp., Studio B Design, Nintendo, Grey Goose Vodka, Heineken, Veuve Clicquot
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