| EVENT REPORT 09.29.09 12:19 PM |
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| Luxury Lane |
| Miami magazine partnered with the New World Symphony for its second anniversary party. |
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Luxury cars, jazz, cigars, and 600 friends of Miami magazine and the New World Symphony occupied the W South Beach’s Wet pool area on Saturday for the magazine’s second anniversary party.
The Collection, a high-end care dealership in Coral Gables, parked six luxury cars including a Maserati GT, Aston Martin V8, and Jaguar FXR in the hotel’s main driveway just outside the entrance to the pool area. "The W is so new that we wanted to come up with a different idea [for the party]," said Heidi Kellner, Miami's marketing director. "When we saw the outdoor space, we thought it would be great for a car sponsor to showcase, so we reached out to the Collection and they were really excited about it." |
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PHOTO GALLERY |
 | Nearly 600 people attended the event.
Photo: Courtesy of Miami magazine |
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 | 3B Productions used colored lighting to illuminate the pool deck.
Photo: Courtesy of Miami magazine |
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 | Grey Goose sponsored two bars and had brand representatives serving cocktails.
Photo: Courtesy of Miami magazine |
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 | New World Symphony's jazz trio played throughout the night along with DJ Rceez on a raised platform at the far end of the pool.
Photo: Courtesy of Miami magazine |
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 | The Collection parked six luxury cars outside the main entrance to the hotel.
Photo: Courtesy of Miami magazine |
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A raised platform at the far end of the pool served as a stage where the symphony’s jazz trio performed throughout the night along with DJ Rceez. 3B Productions used a six- by- eight-foot video screen above the musicians to display a video loop of the event's sponsors, including Grey Goose, Landshark Lager, Barefoot Wines, and Soleá, the hotel's in-house restaurant, which provided passed hors d'oeuvres. "Since we were working with New World Symphony, the W really came to the table with a lot of the services," said Kellner. "Having them on board as sponsors helped alleviate a lot of [the production] costs."
Representatives from Montecristo cigars created a pop-up shop in one of the poolside cabanas and gave away free cigars throughout the night, which wrapped up around 12:30 a.m.
—D. Channing Muller
RELATED TOPICS
Miami magazine, the Collection, Maserati, Aston Martin, Jaguar, Grey Goose, Landshark Lager, Barefoot Wines, Montecristo
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