| THE SCOUT 08.31.06 11:23 AM |
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| Trends in Floral Designs |
| Professionals discuss the trends in floral design. |
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Artistic Floral Reproductions
According to Ira Mitchell-Steiman, creative director at ME Productions, using flower petals and other natural elements to create replicas of landmarks or large-scale works of art is a trend on the rise. "This is done by crafting the image on a Styrofoam armature and then attaching thousands of flowers with wooden picks and hot glue," says Mitchell-Steiman. "They can also be created using a wooden frame wrapped with a foam board canvas supported with hard wooden panels on both sides." Flower petals are then attached to the canvas with spray adhesive. The result: massive floral impressions, such as the 10-foot Eiffel Tower pictured here.
Flower Clustering
Lowe and Behold Event Accents operations and production manager Ginger Walker says she has been clustering her arrangements lately. Translation: Say you have four different types of flowers. The flowers are sorted into groups, bundled together, and then placed in vases. The result is multiple containers with only one type of flower in each. The various vases can be placed side by side on the tables, making a powerful impact for the event. The effect can also be achieved using different types of flowers in one vase but all in the same tone. Walker says the color preferences change every season with the summer having the brighter, bolder hues, and the spring inspiring a more pastel palette.
Personalized Containers
"It's less about the plants and more about the items that contain them," according to designer John Buick of Atlas Floral Decorators. These days, his clients are asking for the containers to be as artfully designed as the flowers themselves. This idea is great for events, since the containers can be made to match any theme—think terra cotta bases painted with palm trees and flamingos for tropical events, or ceramic pots with dice and poker chips for casino games. Incorporate photos into the base of the centerpiece for a more personalized touch; consider using images of beneficiaries at a nonprofit fund-raiser.
Veggie Bowls
Tommy Murphy, sales and marketing manager at Greenery Productions Inc., says that instead of using floral arrangements with vegetable accents, designers have lately been doing the exact opposite. Vegetables are taking center stage in arrangements, with flowers being used as accents. Vegetables such as artichokes and eggplants can be strung together with herbs or be placed in a bowl and used as centerpieces.
—Albert del Toral |
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PHOTO GALLERY |
 | | ME Productions created a massive 10-foot floral impression of the Eiffel Tower. |
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 | | Lowe and Behold Event Accents practices the art of clustering flowers according to color. |
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 | | Atlas Floral Decorators can personalize arrangements with photos. |
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 | | Greenery Productions Inc. uses vegetables, not flowers, as the main focus in arrangements. |
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A Petal Productions Event Company
A Petal Productions Event Company provides full-service, high-quality, and creative production to corporations, cities, government agencies, event planners, and wedding planners, from design, decor, and floral production to marketing services. More >>
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BizBash SCHED*
BizBash SCHED* is the leading provider of interactive event calendars, personal agenda builders, social networking, and communication tools for conferences, meetings, and festivals. BizBash SCHED* makes it easy for planners to publish detailed session information and keep attendees up to date. More >>
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