| EVENT REPORT 10.25.07 4:00 PM |
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| Viva La Cure |
| Saks Fifth Avenue and UM/Sylvester Cancer Center came together to host the Key to the Cure kickoff party to benefit breast cancer research. |
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Pink calla lilies hung from the ceiling as guests entered the Saks Fifth Avenue Bal Harbour store for the Key to the Cure kickoff party on October 18 in Miami. Saks pledged to donate two percent of its sales from the four-day event to UM/Sylvester's cancer research program.
All over the store, pink was the word. Pink and white calla lilies and roses were arranged in tall glass vases, some accented with tea lights, by N Events, adding a softness to the decor. Hors d'oeuvre stations and full-service bars were set up at every turn, as guests mingled throughout the three-floor department store. Some drank cosmopolitans accented with floating pink rose petals, while others savored treats from Q Restaurant & Lounge, North One 10, Touch Catering, Abokado Sushi, and 2Taste Catering, which were among more than 20 restaurants and caterers who participated in the event. |
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PHOTO GALLERY |
 | Stella's Sweet Shoppe created a cupcake tower topped with pink roses.
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 | A centerpiece of pink feathers, flowers, and crystals kept the pink theme alive at the station created by A Joy Wallace Catering Production & Design Team.
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 | Todo Dulce/Everything Sweet constructed a three-tier pink and white cake, with each layer separated by clear plastic boxes filled with pink and white orchids.
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 | Vases of pink calla lilies from N Events decorated the department store.
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 | In front of the MAC makeup counter, a model had her body painted with flowers, ribbons, and the event logo.
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 | Grey Goose Vodka, one of the evening's sponsors, served an assortment of cocktails.
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 | At the China Grill station, watermelons carved with roses reflected the restaurant's name.
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 | A delicious selection of ceviche was offered, among many other hors d'oeuvres.
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 | Among the evening's delicacies was a crab avocado stack with a green tomato sauce, one of the signature dishes of Blue Door at the Delano Hotel.
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 | We Take The Cake showed off a shapely cake made to look like hatboxes, a purse, and a high-heeled shoe.
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Juicy Couture T-shirts with the event's "Viva La Cure" logo were available for purchase, from which all of the proceeds went to the Women's Cancer Research Fund. Mercedes-Benz USA also donated $1 million from the sales of its 1,000 special-edition 2008 sport sedans to the cause.
—Ashley Guistolisi
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