| EVENT REPORT 01.31.08 3:49 PM |
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| NWS Breaks Ground |
| The New World Symphony celebrated the groundbreaking of their new campus with a construction-chic-themed event. |
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Despite the rain, more than 700 community members and arts supporters stepped out on January 23 in Miami Beach to congratulate the New World Symphony on its new development project, a $200 million campus. The multiphase event began with a cocktail reception in the Lincoln Theatre, followed by a brief performance and a behind-the-scenes discussion with the creative minds behind the project, including architect Frank Gehry, who joined the live conversation from the West Coast via Internet2 technology.
From there, guests were escorted to the future site of the campus, directly north of the theater. Abbey Chase and Lisa Bowser from Chase Marketing Group produced the event and turned to Event Eleven's creative design team to take a simple parking lot from drab to fab. The transformation began with EventStar constructing a large temporary structure for the main event space, as well as two side tents upon which 3-D graphics of the redevelopment plan were projected. |
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PHOTO GALLERY |
 | Conductor Michael Tilson Thomas directed construction equipment in sync with music and a pyrotechnic finale for the groundbreaking ceremony.
Alex Gort |
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 | Sparktacular Inc. choreographed an impressive pyrotechnic show in the heart of South Beach.
Alex Gort |
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 | EventStar constructed a tent on the future site of the new campus in which guests could seek shelter from the rain.
Alex Gort |
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 | Event designers Event Eleven incorporated metal trash cans into the lighting motif to go along with the construction-chic theme.
Alex Gort |
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 | Staffers outfitted in one-piece suits and hard hats manned food stations, courtesy of Lyon & Lyon Catering.
Alex Gort |
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 | Low centerpieces featuring greenery painted silver to resemble metal were placed atop gunmetal-colored linens.
Alex Gort |
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 | Lyon & Lyon Catering treated guests to a couscous-and-chicken dish served in halved coconuts.
Alex Gort |
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 | Earlier in the evening, guests witnessed an interview between the creative minds behind the project via Internet2 technology.
Alex Gort |
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Inside and outside the tents, Event Eleven kept the construction-chic theme alive. Industrial accents such as cinder blocks, caution tape, and authentic reflective orange construction signs were scattered throughout the area. The tables were outfitted in gunmetal-colored linens, paired with brushed-stainless-steel chairs, and topped with centerpieces containing blades of grass painted silver to look like metal.
The groundbreaking ceremony featured a jaw-dropping performance that continued the theme. NWS conductor Michael Tilson Thomas led bulldozers and forklifts through a choreographed performance that concluded with a pyrotechnic finale handled by Sparktacular Inc. To round out the evening, Lyon & Lyon Catering served a wide-ranging menu from several food stations staffed with hard-hat-clad servers.
The project, which also includes the creation of a two-acre public park and a 600-space parking garage, is set for completion in 2011.
—Brittany Peitsmeyer
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