Miami, South Florida Event Report is a news archive for Event Planners on recent past Benefit Galas, Public Promos, Launch Parties, Movie Premieres, Fashion Shows and New Releases by BizBash

Miami, South Florida Event Report Archive provides Event Planning organizations archive coverage of Party Events, Junkets, PR and Press Releases by BizBash

Miami, South Florida event planning resource directory

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M.P.I. SOUTHEASTERN EDUCATION CONFERENCE

Florida M.P.I. Conference Kicks Off With Entertainment-Filled Cocktail Party

M.P.I. Splits Dinner and Dessert For Conference's Second Night Event

M.P.I. Wraps Up Conference With Luncheon Covered in Mirrors

 

BRANDING PROMOS

Heineken Launches New Cooling Technology With Freezer Bus Tour

Dziaq Liqueur Sponsorship Green-Lights Canceled Beach Ball Fest

Red Bull Skateboarding Competition Stops in Miami, Attracts 600 Spectators

HBO and W South Beach Launch National Entourage Campaign With Cocktails for 500

Gen Art Nixes Fashion Show for Shopping Event, Focuses on Designers

Shape Magazine Draws 1,600 to Beachside Fitness Classes

Adidas Kicks Off Customizable Sneaker Program With Store Events in Five Cities

Red Bull, Sirius Radio, Presidente Among Sponsors at Winter Music Conference Events

Havaianas Targets Spring Breakers With Twister, Limbo, and Free Flip-Flops

 

FASHION EVENTS

Miami Dolphins Unveil 2010 Cheerleader Calendar With Runway Show, T-Pain

Miami Mag Nearly Triples Attendance at Consumer-Focused Swimwear Fashion Show

Mercedes-Benz Swim Week Lengthens Hours to Accommodate Additional Shows

SwimShow Exhibitors Forgo Traditional Booths, Create Pop-Up Boutiques

 

FUND-RAISING EVENTS

Big Brothers Big Sisters Sells Out Fund-Raiser for Third Straight Year, Revenue Up $100,000

Caterer Confusion Delays Symphony Gala

Fund-Raiser Fills Bal Harbour Shops With Four Decades of Food, Decor, and Entertainment

Marlins Foundation Casino Benefit Lowers Ticket Price, Nearly Triples Attendance

N.B.A. All-Stars Alonzo Mourning and Dwyane Wade Host Annual Fund-Raiser in Converted Concert Arena

Amigos for Kids Domino Night Surpasses Last Year's Fund-Raising Dollars

Audi's Simpson Park Fund-Raiser Falls Short, Follow-Up Event Being Planned for Fall

Heart Association Surpasses Fund-Raising Goal Before Its Ball, Despite Fewer Corporate Sponsors

Share Our Strength's Bake Sale Draws Thousands to Aventura Mall

Guests Prepare Their Own Meals at Baptist Health Foundation Gala

Fashion Art Ball Lowers Ticket Price, Gains Attendees

 

PRODUCT LAUNCHES

Lamborghini Partners With the Setai and Chloé to Launch New Sports Car

Aston Martin Debuts New Car in Miami Following New York Launch Party

Diesel Launches New Fragrance With Bravery-Themed Art Display

Miami Graffiti Photographers Celebrate Book Launch With Street Festival

Shecky's Launches New Web Site and Logo at Female-Friendly Shopping Party

Media Types Take a Spin Around Miami in Nissan's Cube

 

INTERNATIONAL POW WOW

International Pow Wow Kicks Off With Food, Music, and Fireworks in Miami's Lummus Park

Pow Wow Finale Closes Portion of Biscayne Boulevard

 

MARKETING STUNTS

Nearly 1,300 People Turn Out for Disney Store Grand Opening, Mickey and Minnie

As Part of Monthly Player's Club Promo, Seminole Casino Stages Human Cannonball Stunt

Miami Film Fest Stops Traffic on Lincoln Road

Cosmo Recruits 700 Bikini-Clad Women for Marketing Stunt

 
 

Event Report Archive

11.02.09 2:30 PM

Auto Show's Exhibit Floor Reduced, Discount Ticket Sales Increase 45 Percent

Saab's exhibit space displaying its 2010 Saab 9-5
Saab's exhibit space displaying its 2010 Saab 9-5
Photo: BizBash
Yesterday the South Florida International Auto Show wrapped up its 10-day exhibition, which began on October 23, at the Miami Beach Convention Center. The 39th annual show's total square footage shrank by about 40,000 square feet—to approximately 350,000 square feet—from last year, and organizers saw an increase of nearly 45 percent in discount ticket sales.

"Historically, about 20 to 25 percent of people [attending the show] use a discount ticket," said Richard Baker, president of the South Florida Automobile Dealers Association, which organizes the trade show every year. "This year more than 65 percent of people are using our $2-off ticket. They're going out of their way to get it." MORE >>

RELATED TOPICS South Florida Automobile Dealers Association, McDonald's, Nissan, Aston Martin, Ferrari, Jaguar, Saab, BMW, Volvo, Ronald McDonald House, State Farm, Blue Cross Blue Shield of Florida
10.30.09 12:42 PM

Microsoft Introduces Windows 7 With Cute Kid, Product Vignettes

TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch.
TV commercial star Kylie introduced Microsoft C.E.O. Steve Ballmer at the Windows 7 launch.
Photo: Richard Koek
Given Microsoft's enormous customer base—a January 2009 report put the technology giant's market share at 88 percent—when it launches a product, there's always a certain amount of buzz surrounding it. But rather than replicate the elaborate marketing stunt it produced for the debut of the Windows Vista operating system, Microsoft took a simpler approach to the press event introducing Windows 7. Inside Skylight Thursday, October 22, some 340 journalists, software testers, and executives from hardware manufacturing partners gathered for a six-hour launch that combined art gallery-style exhibits with live demonstrations and product vignettes.

"We wanted to create an event that represented the product and be mindful of the current state of the economy and the broad consumer mindset. So we set a tone that was simple, approachable, and authentic while demonstrating the excitement we all feel for Windows 7," said Windows group marketing manager Ed Chase, who led the planning of the project. To pull it off, Chase collaborated with Pinnacle Exhibits and a crew of other local and West Coast companies. MORE >>

RELATED TOPICS Microsoft, Windows, Dell, Samsung
10.28.09 12:52 PM

Shriver's Women's Conference Adds Second Day of Programming—Plus a Step-and-Repeat—for 25,000 in Attendance

Helen Devore Waukazoo on the podium with Maria Shriver at the Minerva Awards
Helen Devore Waukazoo on the podium with Maria Shriver at the Minerva Awards
Photo: Gold/Wong
It might be said that 2009 is a year that created a particular need for inspiration and community support—especially in a state like California, where budget shortfalls and the unemployment rate have become notorious. Either in spite of or because of that climate, California's first lady, Maria Shriver, and Governor Arnold Schwarzenegger's Women's Conference once again drew masses of women from all over the state to join a packed roster of about 70 high-level speakers and participants at the Long Beach Convention Center.

This year, the program ballooned from a single day to two full days—to accommodate the increasing number of would-be attendees. (Each year, full-day passes to the conference sell out in record time. Tickets this year sold out in less than two hours, beating last year's record of three.) The first day's program, a Day of Transformation, served as somewhat more informal programming, with two 1,500-attendee sessions and six 400-person breakout sessions. "We were getting so much feedback from people who wanted to participate and have access," said executive producer Alexandra Gleysteen. "It's a way to get more hands-on information—how to get a new job, start a nonprofit—all in a spiritual context and a serene environment. It's on a different scale, more intimate, than the main program." MORE >>

RELATED TOPICS The Women's Conference, Maria Shriver, Arnold Schwarzenegger
10.27.09 2:20 PM

Porsche, Infiniti Partner With Big Brands for Separate Car Parties

Models preparing to unveil new Porsche Panamera
Models preparing to unveil new Porsche Panamera
Photo: Seth Browarnik/Red Eye Productions
Luxury cars took center stage in Miami last week as Porsche launched its newest model and Infiniti unveiled a concept car at separate events within 24 hours of each other. To host their parties on October 21 and 22, respectively, the brands partnered with brands such as Piaget, Jimmy Choo, and W Hotels.

On Wednesday, Coral Gables luxury car dealership the Collection hosted the South Florida launch of the Porsche Panamera, the company’s first four-door model, with a party for nearly 500. “The Panamera is a very substantial entry into the [luxury car] marketplace, so it’s very important to showcase the car and launch it to this market,” said Ken Gorin, president of the Collection. Gorin added that the Collection is one of the largest Porsche dealerships in the world and highest in sales. MORE >>

RELATED TOPICS Porsche, Infiniti, The Collection, Miami magazine, Piaget, Jimmy Choo, Rene Ruiz, Make-A-Wish Foundation of South Florida, International Geneva Auto Show
10.27.09 11:24 AM

Elle Pop-Up Shop Promotes Online Content

The fashion show at Elle's Personal Style Awards
The fashion show at Elle's Personal Style Awards
Photo: Seth Browarnik/Red Eye Production
On Saturday Elle magazine held Passport to Style, the last in a series of seven fashion events at its monthlong pop-up Style Pod at the Bal Harbor Shops in Miami. Part of its Web-based Shopping A to Zee campaign, which features 26 fall trends from the magazine's creative director, Joe Zee, the series included a mix of public fashion shows, interactive seminars, and invite-only cocktail parties.

“We wanted to really drive to retail,” said Elle’s special events manager, Caitlin Weiskopf. “With the economy being how it's been, it’s really important for our partners and our clients to see that we're working for them and getting people to shop and excited about fashion again.” MORE >>

RELATED TOPICS Elle, Gucci, Cartier, Max Mara, Diane von Furstenburg, Valentino, Dior, Yves Saint Laurent
10.26.09 4:19 PM

Volkswagen Party Launches Car and Its iPhone App Counterpart

The 2010 GTI
The 2010 GTI
Photo:John Minchillo for BizBash
More than 100 members of the gaming and automotive press made their way to the mouth of the Holland Tunnel last Wednesday, where Volkswagen launched both a tangible and video game version of its latest GTI model at the Classic Car Club. To cater to the tech savvy crowd, Volkswagen brought in G4TV's Olivia Munn to host, built several gaming stations, and filled the room with suggestions to guests to post comments about the party to Twitter.

As of the morning after the party, the 2010 GTI became the first vehicle launch on Apple's app store—with a role in a free version of the popular Firemint Real Racing game—so the mobile application was woven into the fabric of the party almost as much as the car itself. MORE >>

RELATED TOPICS Volkswagen, Apple, Twitter
10.20.09 1:54 PM

Children's Hospital Foundation Moves Gala to Smaller Venue, Continues to Sell Out

The cocktail reception in the hotel's courtyard
The cocktail reception in the hotel's courtyard
Photo: Joseph Cancellare & Assoc. for BizBash
The Miami Children's Hospital Foundation hosted the annual Diamond Ball, its largest fund-raiser of the year, on Saturday night at the Biltmore Hotel in Coral Gables, a considerably smaller venue than the American Airlines Arena where it was held in 2008 for 700 people.

"Because of what's happening in the economy, we wanted to make [the event] more personal, with a smaller group and more outreach to our donors," said the foundation's senior vice president, Meschelle Heuther. "It's more one-on-one with an intimate group."

The event sold out for the third year in a row with 450 guests, the maximum capacity for the hotel's ballroom. Additionally, the foundation brought in 33 sponsors—two fewer than last year due to the reduced number of tables—including American Airlines, the Miami Heat, and Macy’s. MORE >>

RELATED TOPICS Miami Children's Hospital Foundation, American Airlines, Miami Heat, Macy’s, Wade's World Foundation
10.19.09 2:39 PM

Disney's A Christmas Carol Train Tour Attracts More Than 30,000

The Costume Reference exhibit in the train
The Costume Reference exhibit in the train
Photo: Elizabeth Renfrow for BizBash
More than 30,000 South Florida residents headed to the Florida East Coast Railway Company throughout the weekend to check out the A Christmas Carol-themed train. Walt Disney Studios Motion Pictures converted a seven-car Amtrak train into a moving museum to promote the studio’s upcoming holiday movie, a new take on the classic Dickens novel.

“We’ve done [events with] planes and cars in the past, so we came up with the idea of doing a tour across the United States using a train and inflatable theater to promote the film,” said Bob Gault, vice president of special event operations for Walt Disney Studios Motion Pictures. MORE >>

RELATED TOPICS Walt Disney Studios Motion Pictures, ImageMovers Digital, Charles Dickens Museum, Disney Channel, HP, iFlip
10.14.09 5:04 PM

Movie Pictures: A Look at Meatballs, Zombieland, Law Abiding Citizen, and Whip It Premieres

Food props on the red carpet of Cloudy With a Chance of Meatballs
Food props on the red carpet of Cloudy With a Chance of Meatballs
Photo: Line 8 Photography
In some parts of the world, fall brings crisp weather and colorful leaves that crunch under foot. In Los Angeles, it brought a hyper-busy event calendar filled with parties that included movie premieres packed with ideas—like an army of zombies, oversize donuts that hung overhead, and decor that begged to be admired but definitely not touched. Here is a selection of photos from the arrivals scenes and bashes for Cloudy With a Chance of Meatballs, Zombieland, Whip It, and Law Abiding Citizen. MORE >>

RELATED TOPICS Cloudy With a Chance of Meatballs, Zombieland, Whip It, Law Abiding Citizen, Sony, Fox Searchlight, Overture Films, Columbia Pictures, Derby Dolls
10.14.09 4:23 PM

Puma Wraps Growing, Unconventional Golf Tour in Miami

The tournament's Golf Pong hole
The tournament's Golf Pong hole
Photo: BizBash
The third annual Puma Open wrapped up its unconventional golf tour in Miami on Friday on the Blue Monster course at the Doral Golf Resort and Spa. Coordinated for Puma by Connecticut-based sports marketing agency Octagon, the tour takes a lighthearted approach to the traditional sport—one hole required players to use a sports drink bottle as their tee. After six sold-out stops in 2008—including the one in Hallandale Beach at the Westin Diplomat Resort and Spa's Country Club—Puma expanded the event to 11 cities this year in an attempt to reach more people and further solidify the brand's place in the golf world.

The tour began in Scottsdale, Arizona, on May 15 and stopped in Boston, Chicago, Detroit, and Las Vegas before heading to Miami, where 36 teams of four players—who paid $300 per team for the privilege—participated in the nine-hole golf scramble. Each hole had specific directions: The Lucky 7 hole required all players to use only their seven iron, and the On the Clock hole awarded sponsor and Puma products, along with a better score, to the team who finished it in the shortest time. MORE >>

RELATED TOPICS Puma, Almost Golf, Function Energy Drinks, Cobra Golf, RCA
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