By Courtney Thompson Posted January 27, 2011, 12:28 PM EST
TORONTO For the launch of its new Countryman model on Tuesday, Mini Canada tapped Jump! Creative to produce a party for 250 at the Mini Downtown location. Showcasing the vehicles amidst city- and country-themed vignettes, Jump! worked with Westbury National Show Systems to install VersaTile video panels behind each vehicle. Each square on the panels represented one magnified pixel of the video being shown on the adjacent flat-screen TVs. The party, which ran from 6 to 9 p.m., is one of 24 launch events Mini Canada is hosting for the Countryman across the country over the next four weeks.